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The U.S. Market for Rx to OTC Switches, 6th Edition
Date:2/12/2013

tments are expected to make the most impact.There are several companies that compete heavily in this market and use the Rx-to-OTC switch as a major part of their life-cycle management arsenal. Companies involved in the Rx-to-OTC switched market include brand, generic, and private label manufacturers. Competition will likely continue to be moderate in the OTC market, especially with the patent expiration of key products nearing. Consolidation remains a major factor in this market. Most major players have made a significant acquisition or formed a strategic alliance to increase revenues and drive growth. Product innovation, line extensions and strong promotional support are a few of the top strategies for growth in this industry. Leading competitors offering key brand products are provided in this report. These companies include:

  • Bayer Healthcare
  • Boehringer Ingelheim
  • GlaxoSmithKline
  • Insight Pharmaceuticals
  • Johnson & Johnson
  • Merck
  • Novartis
  • Pfizer
  • Prestige Brands
  • Procter & Gamble
  • Reckitt Benckiser
  • Sanofi (Chattem)
  • TEVA

CHAPTER ONE: EXECUTIVE SUMMARY

Scope and Methodology

Size and Growth of the Market

Issues and Trends Affecting the Rx-to-OTC Switches Market

Leading Competitors

CHAPTER TWO: INTRODUCTION

Overview of the Over-the-Counter Market

Development of the R
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