Navigation Links
The SCOOTER Store Partners With Branding Leader
Date:8/24/2010

NEW BRAUNFELS, Texas, Aug. 24 /PRNewswire/ -- The SCOOTER Store announced today it has selected an integrated Omnicom team to join its network of agency partners. The company is revamping its roster of agencies to include a new team that provides a deeper understanding of the U.S. healthcare market and proven expertise in branding and direct response. The Omnicom team is led by Zimmerman Advertising and Daggerwing, and also includes Porter Novelli, Javelin Marketing Group and AdelphiEden.  

The announcement signals a major shift in direction for the company's approach to brand management and messaging used in communicating with U.S. healthcare stakeholders, including consumers, caregivers, medical professionals, insurers and government. Historically, The SCOOTER Store has used a fact-based messaging approach intended to educate beneficiaries and generate a direct response. While highly effective, this approach did not leverage many of the benefits associated with power mobility, and it alienated some stakeholders.

Under the new agreement, The SCOOTER Store will leverage Omnicom's network of companies to shape a new brand strategy and develop a fully integrated marketing plan. This plan will include a new campaign promoting the life-enriching benefits of power mobility solutions while motivating, inspiring, cultivating trust, and more fully defining the company brand. It will also lower the cost of customer acquisition through a sharper focus on those with an acute need.

"Omnicom and their network of best of breed companies really stood out as the best option to help The SCOOTER Store reach a broader audience, strengthen our brand, and deepen our messaging," said Doug Foster, Chief Marketing Officer of The SCOOTER Store. "They demonstrated a true awareness of our mission, a shared vision for evolving our marketing platform, and a critical commitment to driving revenue growth through all available channels while lowering customer acquisition costs. We are excited about working with Omnicom as a long-term business partner. Our new campaign, when launched, will capture the imagination of our target audience and allow medical professionals and other stakeholders to fully value The SCOOTER Store contributions to the healthcare system."

About The SCOOTER Store

Since 1991, The SCOOTER Store has helped provide freedom and independence to more people with limited mobility than any other company in the nation. The company primarily offers power mobility equipment, including power wheelchairs, scooters, lifts, ramps, and accessories, in 48 states. Using this equipment provides today's seniors an alternative to living in nursing homes or other care facilities. The company's goal is to create an opportunity for every American senior to live their entire life safely and confidently at home. The SCOOTER Store was recently recognized by FORTUNE magazine in its prestigious 100 Best Places to Work For in America for the second time. The company is accredited by the Accreditation Commission for Health Care. For more information, please see our website: www.thescooterstore.com


'/>"/>
SOURCE The SCOOTER Store
Copyright©2010 PR Newswire.
All rights reserved

Related medicine technology :

1. The SCOOTER Store Donates Power Mobility Scooter to Worlds Tallest Teenager
2. The SCOOTER Store Marks Half-Millionth Life Changed
3. The SCOOTER Store Donates Scooter to High School Student With Muscular Dystrophy
4. The SCOOTER Store Donates Scooter to Hit-and-Run Accident Victim
5. The SCOOTER Store Invests in Ethics Training for Future Doctors
6. The SCOOTER Store Donates Scooter to Military Spouse
7. The SCOOTER Store Launches New Advertising Highlighting the Value and Cost Savings From Medicares Power Mobility Benefit
8. The SCOOTER Store Surprises 9/11 First Responder & Merrick Firefighter With Power Chair
9. Assured Pharmacy Reports Same Store Sales for the Month of July 2010
10. China Nepstar Chain Drugstore Reports One-time Non-recurring Penalty Payment
11. Winner Medical Launches Its First Online PurCotton(R) Store in China on Taobao.com
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/8/2017)... -- Less than a month ago, amateur hackers executed an ... hospital networks, in over 150 countries. The ... online extortion attempts ever recorded. With the increasing complexity ... that providers understand where the risks lie, and how ... many other very real cyber threats.  ...
(Date:6/7/2017)... , June 6, 2017  Diplomat Specialty Infusion Group, a brand ... environment to its Iowa location. ... now features an ISO 7 cleanroom—the standard needed to ... with a low level of pollutants. ... nutrition consumers and better serve our Iowa ...
(Date:6/1/2017)... BLUE BELL, Pa. , June 1, 2017 /PRNewswire/ ... Nutriceuticals (PRN) and Veterinarian Recommended Solutions (VRS), and KD ... direct investment in Nutriceutical Holdings by KD Pharma Group. ... Nutriceutical Holdings with the option to acquire the entire ... ideal partner in KD. They are committed to growing ...
Breaking Medicine Technology:
(Date:6/23/2017)... PA (PRWEB) , ... June 23, 2017 , ... ... insurance management, financial planning, and related services to families and business owners in ... a charity drive to benefit senior citizens in the area. , Meals on ...
(Date:6/23/2017)... ... June 23, 2017 , ... Moore Insurance, ... area with access to asset protection and financial planning services, is teaming up ... improving the lives of children with cancer and other chronic diseases. , The ...
(Date:6/22/2017)... ... , ... Groove Ring is excited to announce they've partnered with Olympic runner ... and all-purpose rings. Whether you’re an athlete, adventurer, professional, or love to venture the ... From the rock face to the auto shop, Groove Ring is the world's first ...
(Date:6/22/2017)... ... June 22, 2017 , ... ... that it has received certification for ANSI/ASIS PSC.1-2012. The company’s work in countries ... where the rule of law has been degraded. The PSC.1 standard was created ...
(Date:6/20/2017)... ... June 20, 2017 , ... ... Texas-based health system, will present how predictive analytics drive reimbursement optimization, with a ... in Orlando, June 25-28. , “The traditional approach to denied and underpaid ...
Breaking Medicine News(10 mins):