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The SCOOTER Store Partners With Branding Leader
Date:8/24/2010

NEW BRAUNFELS, Texas, Aug. 24 /PRNewswire/ -- The SCOOTER Store announced today it has selected an integrated Omnicom team to join its network of agency partners. The company is revamping its roster of agencies to include a new team that provides a deeper understanding of the U.S. healthcare market and proven expertise in branding and direct response. The Omnicom team is led by Zimmerman Advertising and Daggerwing, and also includes Porter Novelli, Javelin Marketing Group and AdelphiEden.  

The announcement signals a major shift in direction for the company's approach to brand management and messaging used in communicating with U.S. healthcare stakeholders, including consumers, caregivers, medical professionals, insurers and government. Historically, The SCOOTER Store has used a fact-based messaging approach intended to educate beneficiaries and generate a direct response. While highly effective, this approach did not leverage many of the benefits associated with power mobility, and it alienated some stakeholders.

Under the new agreement, The SCOOTER Store will leverage Omnicom's network of companies to shape a new brand strategy and develop a fully integrated marketing plan. This plan will include a new campaign promoting the life-enriching benefits of power mobility solutions while motivating, inspiring, cultivating trust, and more fully defining the company brand. It will also lower the cost of customer acquisition through a sharper focus on those with an acute need.

"Omnicom and their network of best of breed companies really stood out as the best option to help The SCOOTER Store reach a broader audience, strengthen our brand, and deepen our messaging," said Doug Foster, Chief Marketing Officer of The SCOOTER Store. "They demonstrated a true awareness of our mission, a shared vision for evolving our marketing platform, and a critical commitment to driving revenue growth through all available channels while lowering customer acquisition costs. We are excited about working with Omnicom as a long-term business partner. Our new campaign, when launched, will capture the imagination of our target audience and allow medical professionals and other stakeholders to fully value The SCOOTER Store contributions to the healthcare system."

About The SCOOTER Store

Since 1991, The SCOOTER Store has helped provide freedom and independence to more people with limited mobility than any other company in the nation. The company primarily offers power mobility equipment, including power wheelchairs, scooters, lifts, ramps, and accessories, in 48 states. Using this equipment provides today's seniors an alternative to living in nursing homes or other care facilities. The company's goal is to create an opportunity for every American senior to live their entire life safely and confidently at home. The SCOOTER Store was recently recognized by FORTUNE magazine in its prestigious 100 Best Places to Work For in America for the second time. The company is accredited by the Accreditation Commission for Health Care. For more information, please see our website: www.thescooterstore.com


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SOURCE The SCOOTER Store
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