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The SCOOTER Store Launches New Advertising Highlighting the Value and Cost Savings From Medicare's Power Mobility Benefit
Date:12/9/2009

New Television Ad, "This is Medicare and America at its Best," Begins Airing Today

WASHINGTON, Dec. 9 /PRNewswire-USNewswire/ -- The SCOOTER Store today launched a new advertising strategy that outlines the quality of life improvements and cost savings associated with Medicare's Power Mobility Benefit, which allows disabled senior citizens and others living with limited mobility to receive power wheelchairs.

With budget cuts likely in the Medicare program if healthcare reform legislation is enacted, Doug Harrison, CEO and Founder of The SCOOTER Store, said that it is critical for Congress, policymakers and Medicare beneficiaries to recognize the value of the Power Mobility Benefit.

"It is unfortunate that this very important Medicare benefit is so often misunderstood," Mr. Harrison said. "Our ads will emphasize that increased mobility enhances the lives of Medicare beneficiaries, while pointing out that seniors with power wheelchairs save the government more than $1 billion a year from fewer visits to emergency rooms after falls, and by delaying placements in costly nursing homes. Clearly, this is a benefit that healthcare reform should sustain, not reduce."

The initial ad began airing today on national news networks in specific markets, and will be broadcast in others in future months. Entitled "Medicare and America at its Best," the 60-second spot was produced by Frisby & Associates, Inc. /Noelle-Elaine Media. The ad shows senior citizens maneuvering power wheelchairs to do everyday tasks in a home, as they discuss some of the benefits of power wheelchairs for people with limited mobility.

In the ad, Mr. Harrison says that enabling seniors "to live safely and independently in their own homes greatly improves their quality of life and cuts healthcare spending. Our nation's physicians prescribe power wheelchairs because they know the loss of personal
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SOURCE The SCOOTER Store
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