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The SCOOTER Store Appoints New Chief Marketing Officer
Date:9/22/2011

NEW BRAUNFELS, Texas, Sept. 22, 2011 /PRNewswire/ -- The SCOOTER Store, the nation's leading provider of power mobility solutions, has appointed Dr. Robert Berger as Chief Marketing Officer.  In the CMO role, Dr. Berger is responsible for driving day-to-day execution and improvement of the company's marketing plan and branding.  Berger also manages the company's marketing-related vendor and agency relationships and is responsible for planning, directing and coordinating the marketing budget, campaign reporting, and market research and analysis.

Dr. Berger joined The SCOOTER Store in November 2002 as the director of Leadership Development. During his tenure, he served as Vice President of Learning and Organizational Development, Vice President of Marketing Research and Analysis, and Special Assistant to the President.

"Dr. Berger has distinguished himself at The SCOOTER Store.  We are excited to have Bob assume overall marketing leadership for our company," said Doug Harrison, Founder and CEO for The SCOOTER Store. "Bob's expertise and background makes him an invaluable and respected member of our senior management team," added Harrison.

Prior to being employed by The SCOOTER Store, Berger worked in corporate research as well as leadership and organizational development at USAA. He also served 21 years in the U.S. Air Force as a pilot, and as a professor at the U.S. Air Force Academy where he was the deputy department head of Behavioral Sciences and Leadership.

Dr. Berger graduated from the Air Force Academy with a degree in Human Factors Engineering and completed a Master of Arts degree in Cognitive Psychology from Rice University. He also completed a Doctor of Philosophy degree in Experimental Psychology from Oxford University, England.

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Since 1991, The SCOOTER Store has helped provide freedom and independence to more peo
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