Navigation Links
The Rockley Group and Content Rules Ink Deal to Extend Global Reach
Date:5/16/2013

TORONTO, May 16, 2013 /PRNewswire-iReach/ -- The Rockley Group Inc., the world's most sought-after content strategy consultancy, announced today the licensing of The Rockley Strategic Method™ to Content Rules Inc., global content strategy and development experts.

(Photo: http://photos.prnewswire.com/prnh/20130516/CG15133)

The Rockley Strategic Method enables organizations to design adaptive structured content to reach customers anytime, anywhere, and on any device. Used by the world's leading brands, the method: 

  • Identifies customer requirements
  • Defines structured content models for adaptive and responsive content
  • Determines how content will be reused and repurposed across media and devices and how it will adapt to changing customer needs
  • Identifies the tags (metadata) for retrieval and dynamic delivery
  • Determines how content should be managed throughout the entire content lifecycle
  • Defines the governance policies to manage the content from creation to retirement
  • Recommends appropriate tools and technology
  • Helps organizations to adapt to change

The Rockley Group has honed The Rockley Strategic Method for more than a decade; helping a broad range of organizations — from small, privately-owned firms to multinational Fortune 100 companies in the Life Sciences, Financial and High Technology industries — create, manage, and deliver content efficiently and effectively.

"We have worked closely with Content Rules management and staff on content strategy projects and have certified their team in our methodology," said Ann Rockley , Founder and President of The Rockley Group and the designer of The Rockley Strategic Method. "This relationship will extend the reach of The Rockley Group while providing Content Rules with a methodology that extends and augments their global content strategy services. We feel confident that they will provide the quality of service customers have grown to expect from The Rockley Group," Rockley said.

"We're excited to be able to add The Rockley Strategic Method to our service offerings," said Val Swisher , Founder and CEO of Content Rules. "In a global, mobile, always-on marketplace, our clients need to deliver the right content to the right people at the right time in the right format and language, on the device of their customers' choice. That's no easy feat. To do it right, you need a rock-solid, road-tested approach. That's why we're pleased to be able to use The Rockley Strategic Method to fill out our end-to-end content services solutions. It's the most comprehensive methodology available."

The Rockley Group, Inc. (www.rockley.com) is an international content strategy consultancy with a reputation for developing multichannel content strategies and digital publishing solutions. Instrumental in establishing the field in content strategy, The Rockley Group has defined best practices for content reuse, intelligent content development, multichannel / multi-device delivery, eBook production, and content management. Ann Rockley , known as the "mother" of content strategy, introduced the concept of content strategy in 2001 with her best-selling book, "Managing Enterprise Content: A Unified Content Strategy," (www.managingenterprisecontent.com) now in its second edition.

Content Rules, Inc. (www.contentrules.com) based in Silicon Valley, provides consulting and professional services to assist companies with the entire content lifecycle. Clients served range from new technology startups to Fortune 100 companies across the High Technology, Life Sciences, and Manufacturing sectors. Content development services include technical documentation, marketing collateral, and training courseware development. Services are provided through a large network of technically-astute, senior consultants located throughout the U.S. Its consulting practice specializes in content strategy, structured authoring, new content delivery technologies, and global readiness. Content Rules is also a preferred implementation and services partner of Acrolinx, a leading content optimization software for the enterprise. 

Media Contact:

Scott Abel , The Content Wrangler, Inc., +1 415.857.2235, scottabel@mac.com

News distributed by PR Newswire iReach: https://ireach.prnewswire.com


'/>"/>
SOURCE The Rockley Group
Copyright©2012 PR Newswire.
All rights reserved

Related medicine technology :

1. Apexus Answers Offers New Service: Live Scheduled 340B Group Chat
2. The MED Group Announces New Agreement with CareCentrix Effective May 1, 2013
3. ASSA ABLOY Door Group Announces RF Shielding Openings
4. Simcere Pharmaceutical Group Reports Preliminary Unaudited First Quarter 2013 Results
5. Behavioral Health Group (BHG) Outpatient Opioid Treatment Centers Offer New Medication Option for Patients
6. Hobart Group Holdings Marks 10th Anniversary With Multiple Milestones
7. Dr. William McGuire, Former UnitedHealth Group CEO, Joins Rebiotix Inc. Board of Directors
8. Thorne Research and YouCare Pharmaceutical Group Announce Joint Venture Deal to Market Nutritional Supplements in China
9. Industry Group To Vow That Boston Terror Attack Victims "Will Walk And Run Again"
10. Simcere Pharmaceutical Group Filed 2012 Annual Report on Form 20-F
11. Simcere Pharmaceutical Group to Announce First Quarter 2013 Financial Results on Thursday, May 9, 2013
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:7/5/2017)... July 5, 2017 Pace Analytical, a company of over 2,000 employees ... they have acquired ESC Lab Sciences, further solidifying their position as the top ... . ... President and CEO of Pace Analytical ... Sciences out of Mt Juliet, TN , enhances Pace Analytical,s ...
(Date:6/30/2017)... June 30, 2017 In vitro diagnostics market ... of May, at least ten diagnostic companies have successfully ... public offerings and a loan facility.  The size of ... $80 million.  Kalorama Information provides a monthly IVD ... Diagnostics Knowledge Center. ...
(Date:6/27/2017)... June 27, 2017  Therapix Biosciences Ltd. (Nasdaq: ... specializing in the development of cannabinoid-based drugs, today announced ... Opening Bell in New York, NY ... its initial public offering (IPO) of American Depository Shares ... 2017. Dr. Elran Haber, Ph.D., Chief Executive ...
Breaking Medicine Technology:
(Date:7/21/2017)... ... 21, 2017 , ... West Dermatology is pleased to announce the newest addition ... 2017, Ms. Vu will join West Dermatology’s large network of medical and cosmetic dermatology ... cancer , and more. She graduated from the University of Florida College of Medicine ...
(Date:7/20/2017)... ... July 20, 2017 , ... TransPixel Volume 2 is a set ... the FCPX timeline. This effect isolates horizontal and vertical lines of pixels and sorts ... a rotating or flipping animation and can be changed using a drop-down menu. Create ...
(Date:7/20/2017)... ... July 20, 2017 , ... Coats Rose, P.C. , ... announce their expansion to the Midwest with the establishment of the firm’s new ... Bell, and of counsels, John Peck and Robert Bruns, will establish and anchor ...
(Date:7/20/2017)... ... July 20, 2017 , ... Doctors on Liens, the leading network of ... Chiropractic , directed by Dr. Russell Horine, DC to their exclusive list of medical ... Dr. Russell Horine serving as the clinic director and his son Dr. Lee Horine ...
(Date:7/20/2017)... ... 2017 , ... The Dermatology Clinic announced today the addition of Dr. Scott ... from LSU, graduating summa cum laude. He attended Emory University School of Medicine in ... Louis, Dr. Dunbar moved to New York to complete an AGCME-accredited Mohs surgery fellowship ...
Breaking Medicine News(10 mins):