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The Rockley Group and Content Rules Ink Deal to Extend Global Reach

TORONTO, May 16, 2013 /PRNewswire-iReach/ -- The Rockley Group Inc., the world's most sought-after content strategy consultancy, announced today the licensing of The Rockley Strategic Method™ to Content Rules Inc., global content strategy and development experts.


The Rockley Strategic Method enables organizations to design adaptive structured content to reach customers anytime, anywhere, and on any device. Used by the world's leading brands, the method: 

  • Identifies customer requirements
  • Defines structured content models for adaptive and responsive content
  • Determines how content will be reused and repurposed across media and devices and how it will adapt to changing customer needs
  • Identifies the tags (metadata) for retrieval and dynamic delivery
  • Determines how content should be managed throughout the entire content lifecycle
  • Defines the governance policies to manage the content from creation to retirement
  • Recommends appropriate tools and technology
  • Helps organizations to adapt to change

The Rockley Group has honed The Rockley Strategic Method for more than a decade; helping a broad range of organizations — from small, privately-owned firms to multinational Fortune 100 companies in the Life Sciences, Financial and High Technology industries — create, manage, and deliver content efficiently and effectively.

"We have worked closely with Content Rules management and staff on content strategy projects and have certified their team in our methodology," said Ann Rockley , Founder and President of The Rockley Group and the designer of The Rockley Strategic Method. "This relationship will extend the reach of The Rockley Group while providing Content Rules with a methodology that extends and augments their global content strategy services. We feel confident that they will provide the quality of service customers have grown to expect from The Rockley Group," Rockley said.

"We're excited to be able to add The Rockley Strategic Method to our service offerings," said Val Swisher , Founder and CEO of Content Rules. "In a global, mobile, always-on marketplace, our clients need to deliver the right content to the right people at the right time in the right format and language, on the device of their customers' choice. That's no easy feat. To do it right, you need a rock-solid, road-tested approach. That's why we're pleased to be able to use The Rockley Strategic Method to fill out our end-to-end content services solutions. It's the most comprehensive methodology available."

The Rockley Group, Inc. ( is an international content strategy consultancy with a reputation for developing multichannel content strategies and digital publishing solutions. Instrumental in establishing the field in content strategy, The Rockley Group has defined best practices for content reuse, intelligent content development, multichannel / multi-device delivery, eBook production, and content management. Ann Rockley , known as the "mother" of content strategy, introduced the concept of content strategy in 2001 with her best-selling book, "Managing Enterprise Content: A Unified Content Strategy," ( now in its second edition.

Content Rules, Inc. ( based in Silicon Valley, provides consulting and professional services to assist companies with the entire content lifecycle. Clients served range from new technology startups to Fortune 100 companies across the High Technology, Life Sciences, and Manufacturing sectors. Content development services include technical documentation, marketing collateral, and training courseware development. Services are provided through a large network of technically-astute, senior consultants located throughout the U.S. Its consulting practice specializes in content strategy, structured authoring, new content delivery technologies, and global readiness. Content Rules is also a preferred implementation and services partner of Acrolinx, a leading content optimization software for the enterprise. 

Media Contact:

Scott Abel , The Content Wrangler, Inc., +1 415.857.2235,

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SOURCE The Rockley Group
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