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The Procter & Gamble Company and Teva Pharmaceutical Industries Form Consumer Health Care Partnership
Date:3/24/2011

businesses in all markets outside of North America.  The markets included in the joint venture generated sales of more than $1 billion in 2010.  

Teva will provide access to its unparalleled portfolio of medicines and global R&D and manufacturing expertise and infrastructure.  As part of the partnership, the companies intend for Teva to take global responsibility for manufacturing to supply the joint venture markets and P&G's existing North American business.    

Significant Growth Potential

OTC health care medicines offer significant growth potential for both companies in developed and emerging markets.  The companies expect to stimulate faster growth in the nearly $200 billion OTC market as the global population continues to age, consumers increasingly focus on quality of life and wellness and more consumers personally manage their family's health care choices and rely on trusted brands.  In addition, economies in emerging markets continue to grow quickly and consumers are gaining purchasing power.  All of these factors will contribute to continued strong growth of the global consumer health care market.

This partnership will enable both companies to generate greater value from their existing OTC businesses.  By broadening its OTC product offerings, Teva will further strengthen its position with major pharmacy customers around the world.   For P&G, the partnership will accelerate global expansion of its leading OTC brands such as Vicks, Metamucil and Pepto-Bismol.  

In addition, the partnership will exploit opportunities to develop Rx-to-OTC switches to create new trusted brands to be marketed worldwide, including in North America.    

The transaction is expected to close in the fall of 2011 subject to receipt of required regulatory approvals.

Conference Calls / Webcasts

P&G and Teva will host
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SOURCE The Procter & Gamble Company
Copyright©2010 PR Newswire.
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