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The Partnership for Drug-Free Kids Launches New Prescriber Education Campaign
Date:7/15/2014

relating to prescription drug misuse and addiction. "What we found were low levels of awareness among many prescribers that non-medical use of prescription drugs could be a problem in their practices, and very low utilization of effective prevention tools such as Prescription Drug Monitoring Programs (PDMPs) or in-office screenings to identify patients at risk of abuse or addiction," said Sean Clarkin, Director of Programs at the Partnership. "We also learned that the best, most credible messengers for this educational campaign would be other prescribers."

Rhode Island and Maryland were selected as pilot markets for the campaign because of their relatively high prevalence of non-medical use of prescription pain relievers, and because the Partnership identified leaders in the medical community in each state who embraced the initiative.

"Prescription drug misuse and addiction are reaching alarming proportions throughout the United States and Rhode Island. More Rhode Islanders die from prescription drug overdoses than any other form of accidental death. We need to take action now and this campaign is an excellent step toward solving this critical problem," said Michael Fine, M.D., Director of the Rhode Island Department of Health.

"This is a significant public health issue that prescribers cannot ignore, no matter the patients they see or the setting where they practice. We all need to be part of the solution and the Search and Rescue Campaign is a great way to begin learning how," said Yngvild Olsen, MD, MPH, Medical Director, Institutes for Behavior Resources/REACH Health Services.

During this campaign, a series of compelling, highly targeted e-newsletters and strategically placed banner ads will drive prescribers to a state-specif
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SOURCE The Partnership for Drug-Free Kids
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