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The Outlook for Pharmaceuticals in Northern Europe
Date:11/14/2011

imports strengthen. Funding for healthcare is principally through the Compulsory Health Insurance Fund. Private expenditure has increased in recent years and is equal to 27.2% of total spending in 2011. A large proportion of the pharmaceutical market is supplied by imports. Generics represent around two thirds of the market in terms of volume. Sales of generics could increase in the future if the government goes ahead with plans to make generic drugs at least 30% cheaper than their branded equivalents. Lithuania also boasts one of the most significant biotechnology industries in the region.

NORWAY

The economic downturn was far less pronounced in Norway than in most other European countries. The introduction of international reference pricing has had a moderating effect on pharmaceutical price levels, and a step-price system for off-patent drugs has ensured that prices for all generics have fallen. All of the major international pharmaceutical companies are represented in Norway, with the leading companies focusing on generic production. Biotech companies are also emerging in increasing numbers. Due to the small scale of domestic production, any increases in demand are likely to be met by imports. Since the introduction of generic substitution, generic drugs have been able to gain an increasing share of the market.

SWEDEN

Sweden has the largest pharmaceutical market in the region. The country was deeply affected by the global economic downturn, but is recovering well. Sweden has an advanced healthcare system that is partially privately funded. The pharmacy monopoly has been deregulated, with the introduction of independent pharmacies. Apoteket AB has remained a key competitor in the market, with around a third of pharmacies remaining under state ownership. Other leading pharmacy chains include Apotek Hjärtat and Kronans Droghandel. Pfizer and AstraZeneca are established in the pharmaceutical market and have major manufacturing operat
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