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The Outlook for Pharmaceuticals in Northern Europe
Date:11/14/2011

gthening. Strong growth in hospital prescribing suggests an increase in new therapies being utilised there, while modest growth in the primary sector is indicative of a steady consumption of pharmaceuticals in general. The increasing pharmaceutical expenditure has led to price freezes and caps in recent years. A price ceiling has been extended to remain in place until the end of 2011. This extension is a sign of the government's determination to keep the price of pharmaceuticals down. However, savings from cost-containment measures have been more than counterbalanced by the wider use of new and expensive pharmaceuticals. There is strong domestic production, although many producers focus on the export market, and therefore many pharmaceutical imports are in retail-ready packages.

FINLAND

Finland was hit hard by the global economic downturn, but GDP growth resumed in 2010. The country has one of the largest proportions of population over the age of 65 in Western Europe, and so healthcare is increasingly focused on preventative care. A reference price system has been introduced in an effort to reduce rising healthcare costs. It is hoped that the new system will reduce the use of expensive medicinal products, thus lowering the costs for patients and reducing the pressure to raise health insurance payments. There are three leading domestic producers in Finland; Orion, Verman and Vitabalans. Multinational companies Bayer and Santen also have production facilities in Finland. The top ten pharmaceutical companies in Finland had combined sales of over 1.0 billion euros at wholesale prices in 2010. The leading company was Orion, with a market share of nearly 10.0%.

LITHUANIA

Lithuania is the largest of the three Baltic states, with an estimated population of 3.2 million in 2011. The country was hit particularly hard by the global economic crisis, but growth in the Lithuanian pharmaceutical market will pick up as the economy continues to recover and
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