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The New Media Operation Program of West China Hospital, Sichuan University Won Asian Hospital Management Awards for the First Time In China
Date:9/3/2014

taining 1,070,000 exposures. Mainstream media such as CCTV, CNR and The People's Daily also did follow-up reports on it. Thanks to the microblog matrix, the exposure of West China Hospital during the earthquake was 10 times higher than usual and West China Hospital was searched for more than 70,000 times on Baidu. Through the interaction with the "West China Hospital microblog matrix," the number of fans of the official microblog of the hospital climbed to 256,800 in 2013, increasing by 136,500 from the year before, a year-on-year growth rate of 113.4 percent, with forward comments rising to 44,132, up by 279.78 percent year-on-year. The number of webpages containing the words "West China Hospital" on Baidu soared to 25.8 million, up by 318.83 percent year-on-year, and the rate of positive feedback from netizens to the hospital grew to 87 percent, up by 17.56 percent compared with the same period last year.

The construction of West China Hospital's microblog matrix can be dated back to the year 2011. And in 2013, the "West China Hospital Microblog Association," covering the whole hospital, was established, through which staff was trained on how to operate the public accounts of the departments and offered regular suggestions on the use of the individual accounts.

This award will further promote the development of the management level of Chinese hospitals, and has also proved the importance of the operation of the emerging network media in hospital management.

Note 1: The Asian Hospital Management Awards is one of the top awards in the Asian medical industry. This year, 308 programs were presented by nearly 100 outstanding hospitals from 12 countries and regions including Japan, South Korea, India Indonesia, Burma, Singapore, Philippi
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SOURCE West China Hospital of Sichuan University
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