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The New Media Operation Program of West China Hospital, Sichuan University Won Asian Hospital Management Awards for the First Time In China
Date:9/3/2014

CHENGDU, China, Sept. 3, 2014 /PRNewswire/ -- On the afternoon of August 29, the 2014 Asian Hospital Management Awards for the categories of Marketing, PR or Online Presence and Service Improvement for Internal Customers were given to the representatives of two hospitals from mainland China in the conference hall of the RadissonBlu hotel in Cebu, the second largest city of Philippines. West China Hospital, Sichuan University was one of them. Its new media operation program, "Application of Microblog (Weibo) Matrix in Hospital Information Dissemination," won the Excellence Award in Marketing, PR or Online Presence, making it the first new media operation program in mainland China to win such an honor and the sixth program from West China Hospital that has won an Asian Hospital Management Award.

As an information exchange platform based on the microblog communication channel, "West China Hospital microblog matrix," which integrates the official microblog of the hospital, the microblogs of its 48 departments and more than 2,000 staff members, the program not only furnishes patients with the movements of the hospital and science knowledge on health, but it can also provide real-time reports on major medical events to society. For example, on April 2012, a live broadcast on the official microblog of West China Hospital on its medical rescue work during the earthquake drew wide public attention. The message on the convening and setting out of its medical rescue team to the earthquake-hit regions attracted over 6,930,000 exposures. A photo capturing an anesthesiologist of West China Hospital carrying a patient out of the surgery room on his back was released on the microblog of a nurse, the photo-taker, and was widely recognized, ob
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SOURCE West China Hospital of Sichuan University
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