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The 'Me-Covery': Saatchi & Saatchi Wellness and Time Inc.'s Health Brand Reveal Historic Shift in Female Consumer Behavior
Date:2/1/2011

bled us to uncover how the economy impacts the health priorities of women and we believe this groundbreaking research will provide key strategic insights to marketers as they strive to connect with women who are re-investing in their health and wellness."

For more information about the survey and to view the "Women, Wellness & the Economy" presentation, please visit http://www.saatchiwellness.com/.

About Saatchi & Saatchi Wellness

Saatchi & Saatchi Wellness is a full-service integrated agency dedicated to growing its clients' businesses through wellness.  The agency is a three-time winner of the DTC Advertising Agency of the Year Award and a two-time winner of Consumer Campaign of the Year in 2009 and 2010. In 2009, Saatchi & Saatchi Wellness was awarded the first ever Grand CLIO in healthcare for the Ambien CR "Silence Your Rooster" campaign. Saatchi & Saatchi Wellness is a unit of Publicis Healthcare Communications Group, the global leader in healthcare communications. For more information visit the agency's website at http://www.saatchiwellness.com/.

About Health

Health (www.Health.com) is America's most trusted health-and-wellness magazine, offering women relatable, powerful, and current information. Our readers love their healthy, fabulous lives and look to Health for fresh and fun ways to enjoy themselves every single day. The magazine is published 10 times a year by Time Inc., the largest magazine media company in the U.S. In print and online, the Health franchise reaches a total audience of over 19.5 million readers and users each month.

Sources: 2010 Fall MRI and comScore November 2010.


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