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The Make-A-Wish Foundation(R) Receives $1 Million Donation from LATISSE(R) Wishes Campaign
Date:12/17/2009

PHOENIX, Dec. 17 /PRNewswire/ -- The Make-A-Wish Foundation announced today that it will receive a $1 million donation from the LATISSE® Wishes charitable public awareness campaign, sponsored by Allergan, Inc.

Based on the tradition of blowing on an eyelash to make a wish come true, the campaign launched earlier this year to raise awareness and support for the Make-A-Wish Foundation by leveraging the excitement around the availability of LATISSE® (bimatoprost ophthalmic solution) 0.03%, the first and only prescription treatment approved by the U.S. Food and Drug Administration for eyelash hypotrichosis (inadequate or not enough lashes) to grow lashes longer, fuller and darker.

With the $1 million contribution, the Make-A-Wish Foundation will be able to grant the wishes of more than 135 children with life-threatening medical conditions nationwide.

"The Make-A-Wish Foundation relies on contributions from programs such as the LATISSE® Wishes campaign to help us bring irreplaceable moments of joy to many deserving children," said David Williams, Make-A-Wish Foundation of America president and chief executive officer. "We strive to grant every eligible child's wish - and in fiscal year 2009, we were able to fulfill nearly 13,500 wishes, the most ever in the Foundation's history. This achievement is possible through the generosity of supporters such as Allergan and our donors, plus nearly 25,000 volunteers around the country."

The LATISSE® Wishes campaign launched with an initial donation of $500,000 from Allergan to the Make-A-Wish Foundation. To reach the $1 million goal, consumers around the country were encouraged to register by end of year on '/>"/>

SOURCE Make-A-Wish Foundation
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