MCHENRY, Ill., June 26, 2012 /PRNewswire/ -- Medela, Inc., today announced a partnership with King West Pictures and the Northwest Mothers Milk Bank (NWMMB) to increase awareness of human milk banks and the value of breastmilk feeding, especially for preterm babies. The collaborators will launch the film screening series this summer to showcase families helping to provide the life-saving benefits of breastmilk including to preterm babies in neonatal intensive care units (NICU). On Wednesday, August 8, 2012, in Portland, OR, at the Hollywood Theatre at 7:00 p.m. and on Thursday, August 9, 2012, in Seattle, WA, at the Landmark Varsity Theatre at 7:00 p.m., Medela will be hosting screenings of Donor Milk: the Documentary. Proceeds from the event will be donated to the Northwest Mothers Milk Bank.
According to the American Academy of Pediatrics, UNICEF, and the U.S. Surgeon General, breast milk provides the optimal nutrition for babies (i,ii,iii). Human milk acts as medicine for preterm babies and has proven to reduce incidents of necrotizing enterocolitis and other fatal diseases common among preterm babies in the NICU. In the United States, the rate of premature births has been increasing, and this year more than 517,000 babies will be born premature. On average, 89 babies are born preterm each week in Oregon and 177 are born preterm each week in Washington. More than 40 authors of a recent global action study on premature births found that the United States ranks number 6 among all nations when it comes to rates of prematurity. To date, there are only 11 human milk banks in the nation designed to support families in need of breastmilk when a mother is unable to provide breastmilk for her infant.
Donor Milk: the Documentary highlights the benefits that donated breastmilk brings, not just to the recipient of the milk, but also to the mothers providing the milk. The documentary recounts the stories of real families, including screen
|SOURCE Medela, Inc.|
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