Navigation Links
The Growing Role of Medical Science Liaisons in the Pharmaceutical Industry
Date:10/19/2013

CHAPEL HILL, N.C., Oct. 18, 2013 /PRNewswire/ -- Although Medical Science Liaisons (MSLs) have been around for decades, their roles, activities, and importance continue to grow. With competition for the time and attention of physicians and Key Opinion Leaders (KOLs) intensifying, companies rely on MSLs' skills to build and strengthen key relationships.

MSL involvement in identifying and forging relationships with KOLs has increased by more than 20 percent since 2009, according to research by leading research & consulting firm, Best Practices, LLC. These relationships provide critical windows of insight into the market and competition and yet this key MSL activity has become challenging in the face of a changing regulatory and access environment.

The report, "Roles, Resourcing and Management of Medical Science Liaisons," provides medical leaders with key metrics to help them navigate the new KOL landscape. The research also highlights emerging trends in Medical Affairs - the group where MSL operations are typically housed.

The key topics covered in this report include:

  • Benchmark Pre and Post-Launch Service Activities
  • Identify Drivers of Group Size & Focus
  • Gain insight into Structuring & Aligning Medical With Sales Organizations
  • Identify Optimal Call Frequencies and Service Levels with Thought Leaders
  • Identify Relationship Management Standards of Excellence
  • Value Associated with MSL
  • Budget Allocation to MSLs

This benchmarking research drew participation from 27 leaders with 24 companies, including 10 of the Top 20 Pharma organizations. Insights and observations were distilled from interviews and benchmark performance data.

To access the full report, or to download a complimentary summary containing insights found in this report, click on the following link: http://www3.best-in-class.com/rr1239.htm.

For more information on other recent primary research studies, contact us at 919.403.0251. For related research, visit our Best Practices, LLC Web site at www.best-in-class.com/. 

ABOUT BEST PRACTICES, LLC

Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations. Best Practices, LLC believes in the profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies.


'/>"/>
SOURCE Best Practices, LLC
Copyright©2012 PR Newswire.
All rights reserved

Related medicine technology :

1. Industry Veteran Brings Sales Expertise to AlloSources Growing Distribution Network
2. Konica Minolta Sensing America Launches Spanish Website in Support of Growing Demand In Latin American Countries
3. Frost & Sullivan: Next-Generation Sequencing Services is one of the Fastest Growing Markets in the Life Sciences Industry
4. TSI Healthcare adds Arthritis and Rheumatology Associates of Palm Beach to growing list of Rheumatology Clients
5. RD Legal Funding Provides Immediate Settlement Financing to Growing Number of Yaz and Yasmin Plaintiffs
6. CPhI China 2012 Breaks Attendance Records in Growing Pharma Market
7. E-Prescribing Trend is Growing; Pennsylvania Ranks 11th in Nation
8. Vesta Inc. Opens Frankfurt Office to Increase Service to Their Growing Medical Device Contracting Business Overseas
9. Comprehensive Care Corporation Names Jairo Estrada Senior Management Advisor To Assist in Growing the Companys New Pharmacy Initiatives
10. Central Logic Named To 2012 Inc. 500 Fastest Growing Private Companies
11. Medical Alarm Concepts Begins Shipments To Europe - Company Ordering Additional Inventory To Keep Up With Growing Demand
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/9/2016)... SAN DIEGO , Feb. 9, 2016 ... developing novel, clinical-stage therapies for sickle cell disease and heart ... common stock and warrants to purchase common stock in an ... other conditions, and there can be no assurance as to ... to the actual size or terms of the offering.   ...
(Date:2/9/2016)... LONDON , Feb. 9, 2016 Hearing ... amount of sound energy transmitted to the inner ear. ... and hearing bands. These devices are recommended for users ... eight hours. Earplugs refer to HPD that are inserted ... attenuation earplugs are designed to provide more natural sound ...
(Date:2/9/2016)... LONDON , Feb. 9, 2016 This ... surgical interventions, reported by the ICD-9 coding system in ... to the surgical procedure volumes, the report provides written ... and dynamics of the local markets. In addition, the latest ... --> --> The ...
Breaking Medicine Technology:
(Date:2/8/2016)... ... 08, 2016 , ... Brenton Engineering , powered by ... flow wrapped products at WestPack 2015, February 9-11, in Anaheim, California. This new ... semi-automatic or fully-automatic case packing with a small footprint, rugged, highly flexible, and ...
(Date:2/8/2016)... ... February 08, 2016 , ... Tingley Rubber ... Canada to provide its range of unique and advantaged protective solutions to ... that will provide bilingual customer service and marketing support. A new distribution center ...
(Date:2/8/2016)... ... February 08, 2016 , ... The Bell Agency, a ... latest beneficiary of their ongoing community enrichment program. The current campaign fundraises for ... Donations are now being accepted at: http://www.angelsanddoves.com/donate.html . , Angels & Doves ...
(Date:2/8/2016)... San Francisco, CA (PRWEB) , ... February 08, 2016 , ... ... helped raise $792,000 to help combat pancreatic cancer. , Gary D. Radine, who recently ... who also was the American Cancer Society’s 2015 CEO of the Year , ...
(Date:2/8/2016)... ... , ... Remember the old saying “rub some dirt on it”? Perhaps you ... “Calcium Bentonite Clay” the health benefits of integrating clay into a daily diet are ... A former motivational speaker, Perry A~ has since dedicated her life to learning about ...
Breaking Medicine News(10 mins):