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The Future of European Pharmaceutical Distribution
Date:10/6/2011

s related to the pharmaceutical supply chain in Europe, including European law, EU institutions and the retail pharmacy industry.

Chapter 2 fully reviews the role of pharmaceutical wholesale companies with profiles of Alliance Boots, Celesio AG, Mediq and The Phoenix Group.  Distribution in the major markets is examined and the role of technology in wholesaling is reviewed.

Chapter 3 discusses how pharmaceutical manufacturers organise the distribution of their products. The emergence in the UK of direct-to-pharmacy distribution is analysed, as is reaction to the Office of Fair Trading's report. The impact of Pfizer's DTP scheme is assessed and moves by the other big players like AstraZeneca and Novartis are discussed.

Chapter 4 looks at the pressures that the European supply chain sector is under. Particular attention is paid to the growing problem of counterfeit medicines and the moves by the authorities and manufacturers to control this illegal trade.

The report provides a comprehensive insight into the realities of distributing medicines in Europe. Questions answered include:

- What has been the impact of direct-to-pharmacy distribution in the UK?

- Will government austerity measures impact the pharmaceutical distribution sector?

- Are there significant legal obstacles to be overcome when moving to a DTP distribution model?

- Do pharmacists have a future beyond the administration of dispensing?

- Are counterfeit medicines the next big major issues that the industry has to deal with?

- Is parallel trade still such a threat to manufacturer's profits?

- How wholesalers will have to change to remain competitive?

Key features of the report include:

- Over 10 case studies including these companies, Alliance Boots, AstraZeneca, Celesio, PharmacyChecker.com and Sanofi-Aventis

- Unbiased synopsis of the Office of Fair Trading's (OFT) report i
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