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The Development of Medical Foundations in the San Diego Area will Restrict Physician Access for Pharmaceutical Reps
Date:10/20/2010

NASHVILLE, Tenn., Oct. 20 /PRNewswire/ -- HealthLeaders-InterStudy, a leading provider of managed care market intelligence, reports that health systems in the San Diego area are looking to secure a strong base of patients and are preparing for new forms of commercial and Medicare reimbursements by developing and growing medical foundations that closely align hospitals with physicians, which will limit physician access for pharmaceutical reps. According to the recent San Diego Market Overview, two hospital systems, Palomar Pomerado Health and Rady Children's Hospital have established medical foundations of their own. In so doing, they are following the lead of other acute-care providers in the market.

The report also finds that independent hospitals in this market, such as Tri-City Medical Center and Alvarado Hospital, will struggle to compete with large, more integrated health systems such as Kaiser Permanente, Scripps Health and Sharp HealthCare. By having a tightly affiliated medical foundation, health systems are also prepared to participate in reimbursement models that pay providers for delivering bundled healthcare services in the inpatient and outpatient setting.

"These developments will have major implications for pharmaceutical companies' access to providers and physicians will be prompted to practice medicine more in line with the dictates of large medical groups and hospital systems," says Josh Kelley, senior market analyst with HealthLeaders-InterStudy. "Pharmaceutical reps should watch for these closer alignments between hospitals and physicians to potentially complicate access to physicians and influence the way physicians deliver medical care. Pharmaceutical companies will have less influence over physicians and will likely be forced to deal with large provider organizations with greater control over the practice of medicine."

In addition to providing detailed analysis of how health systems are moving toward developing m
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SOURCE HealthLeaders-InterStudy
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