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The Corporate Reputation of Pharma in 2012: The Patient Perspective on 29 of the World's Leading Pharma Companies
Date:11/28/2013

report, the phrase 'corporate reputation' is defined as the extent to which pharma companies are meeting the expectations of patients and patient groups.

Key findings industry-wide; reputation of pharma fell in 2012

The overall reputation of pharma declined in 2012. Only 34% of the 600 patient groups responding to the 2012 survey state that multinational pharma companies had an Excellent or Good reputation during 2012. The equivalent figure from the 500 patient groups responding to the 2011 survey was 42%. 40% of the 600 respondent patient groups state that the reputation of the pharma industry had declined during 2012. As many as 50% of the 600 respondent patient groups say that industry had a Poor record in 2012 for having fair pricing policies.48% of the 600 respondent patient groups say that industry had a Poor record in 2012 for being transparent.When the 2012 results are compared with those of 2011, the sharpest falls in pharma performance are for the following:

- Managing adverse news about producta 29% fall between 2011 and 2012.

- Having ethical marketing practicesa 23% fall between 2011 and 2012.

- Having a good relationship with the mediaa 19% fall, 2011-2012.

- Several reasons explain why pharma's reputation fell during 2012

Respondent patient groups report:

- a continuing failure to help patients in cash-strapped southern-European countries (such as Greece, Portugal, Romania, and Spain) gain access to medicines;

- a preoccupation by pharma with drugs that offer only short-term health benefits;

- not enough effort being made to discover chemical entities suitable for neglected catchments of patients;

- inappropriate marketing of drugs (including those for off-label indications);

- perceived lack of transparencyespecially in r
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SOURCE Research and Markets
Copyright©2012 PR Newswire.
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