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The Complete Guide to Companion Diagnostics: Market Environment Products and Companies
Date:12/12/2012

oraf (vemurafenib) were both launched alongside companion diagnostic tests.



And here is the trade off. Companion diagnostics will ensure closer scrutiny of efficacy and cost benefit by regulators, users and health payers but also will end any revenue generating speculative prescribing. With the days of blockbuster drugs such as Lipitor (atorvastatin) and Avastin (bevacizumab) becoming fewer and farther between, companies have been forced to look to other revenue sources and security, and having prescribing assurance may well prove to be of great benefit. Only time will tell.



All you need to know in this comprehensive and concise report
This compelling new market study from Espicom provides a complete appraisal of the competitive, regulatory and product issues shaping the fast-growing companion diagnostics sector. Essential reading for pharma and diagnostic company executives!




Companion diagnostics are here to stay. It is unthinkable that, in time, biologic drugs will be approved without them.
Impact on stakeholders in companion diagnostics
There are numerous stakeholders in the companion diagnostic market from technology developers to the clinicians using them. How are they affecting these groups?



Benefits for clinicians:
Clinician confidence is also crucial when it comes to prescribing a product. Why pay for costly diagnostic tests when there are cheaper, established products available which do not require genetic testing? However, if a specific subset of patients that will benefit from the therapy can be readily and accurately identified, companies will be better able to convince prescribers that these benefits are worth the extra expense. The use of companion diagnostics should, therefore, increase both physician and patient confidence in the products, as well as satisfying the requirements of regulatory bodies and smoothing the path to market.



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