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The Access Group Wins Big in the 2012 Pharma Choice Awards
Date:2/11/2013

p>The Access Group wins gold for Boehringer Ingelheim Pharmaceuticals, Inc.  

Category: Print, unbranded
Campaign: InStep

The Access Group developed the InStep program to empower patients to achieve improved adherence and self-management with chronic conditions such as diabetes and cardiovascular and respiratory conditions, positioning Boehringer Ingelheim Pharmaceuticals, Inc. as a customer-centric leader.

The Access Group wins silver for AstraZeneca

Category: Print, sales aid 
Campaign: Nexium® Cost and Coverage Platform

In order to overcome the misperceptions regarding the cost and coverage of Nexium® (esomeprazole magnesium), the Access Group collaborated with AstraZeneca to create a program that correctly positions Nexium as an affordable product with good coverage and co-pay offset tools.

"Cost and coverage is all about correcting misperceptions and helping providers and office staff understand the true out-of-pocket costs for their patients," added Seth Gordon , Partner, the Access Group.

About the Access Group

The Access Group is the leading independent strategic health care communications network composed of 8 distinct companies: Access Alliance, Access Communications, Catalyst, Fusion Medical Communications, MedAccess, Promidian, S3 – Strategic Selling Solutions, and StrataMed. The firm employs more than 85 health care marketing specialists and senior leaders with experience in management consulting, medical education, marketing communications, managed markets, training, and brand promotion.

The Access Group is headquartered in Berkeley Heights, New Jersey, with offices in New York City, Chicago, and San Diego. To learn more about our firm, please visit www.theaccessgp.com or contact Da
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SOURCE Access Group
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