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Takeda lanza nueva subsidiaria en Ecuador
Date:3/21/2013

Ecuador es un mercado dinámico y en crecimiento, impulsado por la inversión pública e industrias sólidas del petróleo y la minería. El PIB del país ascendió a más de $70 mil millones de dólares en 2012, mientras que las ventas farmacéuticas fueron de $1.27 mil millones de dólares y se espera que continúen creciendo en un 10% durante 2013*.  

En consonancia con la nueva estrategia de Takeda para los mercados emergentes, Takeda Ecuador está construyendo un portafolio de productos basado en las necesidades médicas de la población, con un enfoque en gastroenterología, cardiología, metabolismo, oncología y enfermedades respiratorias. La compañía se centrará inicialmente en Zurcal® (pantoprazol), Faktu® (policresuleno, clorhidrato de cincocaína) Alevian duo® (bromuro de pinaverio, dimeticona) y Tecta® (pantoprazol magnésico) y su producto de ginecología, Albothyl® (policresuleno), que Takeda repatrió después de la adquisición de Nycomed.

Takeda Ecuador planea aprovechar su plataforma de ventas con un flujo constante de lanzamientos de productos de su portafolio existente y los proyectos en desarrollo de I + D.

Carlos Haro ha sido nombrado Director General para Ecuador. Se une a la Compañía desde Sanofi, donde se desempeñó como Gerente General para Ecuador. Él dirigirá al equipo de puesta en marcha, mismo que irá creciendo constantemente a medida que la compañía amplíe su portafolio y entre en nuevas áreas terapéuticas.

"El lanzamiento de nuestra subsidiaria en Ecuador refuerza la posición de Takeda en América Latina y nos p
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SOURCE Takeda Pharmaceuticals International GmbH
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