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Take a Peek at the Undercover World of Parasites
Date:5/25/2010

MONHEIM, Germany, May 25, 2010 /PRNewswire-FirstCall/ --

- Launch of Online Video Tour Showcases the Fascinating World of Parasites

Who said that learning about bugs was boring? An amazing new journey through the wonderful world of parasites launches on YouTube today. Four exciting videos, inspired by the 'Parasites Life Undercover' exhibition at the Berlin Natural History Museum and developed by Bayer Animal Health, showcase some fascinating highlights from the exhibition and provide useful information about protecting your pets.

Join celebrity vet, Scott Miller, as he discusses all kinds of parasites including fleas, mosquitoes and even vampire bats, and watch as he shows us how they can harm our pets and what we should do to protect against them. Scott says, "As a vet I would strongly recommend that owners understand how their pets can be affected by parasites and these videos provide a great way to learn about these unwelcome pests." Scott also highlights the impact that urbanisation and climate change have had on the prevalence of parasites.

Whether you have a cat or a dog or you're simply interested to learn more about parasites, visit http://www.youtube.com/user/parasitesundercover1 to view the online video tour.

Margaret Fairhurst, Head of Global Marketing at Bayer Animal Health, says, "The launch of these videos provides a wonderful opportunity to learn more about parasites in a fun and entertaining way. We hope, however, that viewers will also learn more about the inherent dangers some of these creatures pose to our beloved pets and the steps owners can take to protect their pets from them."

These engaging and educational videos reflect Bayer's continued commitment to the health and wellbeing of animals. With 100 years actively working in the field of parasite control, Bayer is well positioned to provide this fascinating insight into the parasite world. In addition to the introduction of spot-on techniques for the treatment of parasites, the company has also developed state-of-the-art combination products that simultaneously combat both external parasites such as fleas and ticks and internal pests such as worms.

About Bayer HealthCare

Bayer HealthCare, a subsidiary of Bayer AG, is one of the world's leading, innovative companies in the healthcare and medical products industry and is based in Leverkusen, Germany. The company combines the global activities of the Animal Health, Bayer Schering Pharma, Consumer Care and Medical Care divisions. Bayer HealthCare's aim is to discover and manufacture products that will improve human and animal health worldwide. Find more information at http://www.bayerhealthcare.com.

With a turnover of EUR963 million (2008) Bayer HealthCare's Animal Health Division is one of the world's leading manufacturers of veterinary drugs. The division manufactures and markets more than 100 different veterinary drugs and care products for livestock and companion animals.

Forward-Looking Statements

This news release contains forward-looking statements based on current assumptions and forecasts made by Bayer Group management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in our annual and interim reports to the Frankfurt Stock Exchange and in our reports filed with the U.S. Securities and Exchange Commission (including our Form 20-F). The company assumes no liability whatsoever to update these forward-looking statements or to confirm them to future events or developments.

    Contact:
    Kathrin Statz
    +49-2173-38-4019
    kathrin.statz@bayerhealthcare.com


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SOURCE Bayer HealthCare
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