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TRTB to Launch Blue Diamond Pill Targeting Ethnic Market With Sexual Enhancement Pills

LOS ANGELES, April 18, 2011 /PRNewswire/ -- True 2 Beauty Inc., (Pinksheets:TRTB - News) (the "Company") (, a leading distributor of male and female sexual potency pills and liquid products in the United States, is pleased to announce the launch of a new, additional line of sexual enhancement supplements for men and women under the brand Blue Diamond (for men) and Pink Diamond (for women), The pills are already being sold online as well as at retail; product began shipping in the past few weeks.

"We believe segmenting the market by creating targeted product brands, will allow growth across all demographics. Our flagship brand, Libigrow, although widely distributed, has been mostly focused on a mainstream audience; with Blue Diamond we believe we have created a look and feel that provides a clear differentiation. The packaging and website will be provided in multiple languages. There are many retail locations that serve a wide array of ethnic backgrounds. We strongly support the concept that we can have competing brands within the same retail location," states Alex Hbaiu, its CEO.

The company believes Blue Diamond sales should exceed $500,000 in its first 12 months, which should be accretive to existing Libigrow and Libigirl sales. The company will evaluate the need to seek celebrity endorsements for the Blue Diamond brand as the line becomes more widely distributed. Currently, the line is sold directly to regional distributors by the company.  "We are currently developing other lines of products, some of which may be appropriate under the umbrella of the Blue Diamond brand," continues Mr. Hbaiu.

Management is reporting anticipated 2nd quarter sales, which end April 30, should be in line with the company's internally planned forecast. Further, it is anticipating announcing shortly a very exciting opportunity that can potentially be another significant component of our future growth. This information will be released during an upcoming conference call which will be announced in the coming weeks.

About True 2 Beauty Inc.

True 2 Beauty Inc. is a leading distributor of male and female sexual potency pills and liquid products in the United States. The True 2 Beauty line of current products includes Libigrow, Libigirl, Blue Diamond, Pink Diamond, LibiShots, and the Relaxation Drink.

More information on the Company and its line of products can be found at

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include, among others, all assumptions, expectations, predictions, intentions or beliefs about future events. You are cautioned that any such forward-looking statements are not guarantees of future performance and that a number of risks and uncertainties could cause actual results of the Company to differ materially from those anticipated, expressed or implied in the forward-looking statements. The words "believe," "expect," "anticipate," "project," "targets," "optimistic," "intend," "aim," "will" or similar expressions are intended to identify forward-looking statements. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks and uncertainties that could cause actual results to differ materially from those anticipated include risks related to new and existing products, product defects and any related product recall; any projections of sales, earnings, revenue, margins or other financial items; any statements of the plans, strategies and objectives of management for future operations; The Company assumes no obligation and does not intend to update any forward-looking statements, except as required by law.

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SOURCE True 2 Beauty Inc.
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