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Synergy Between Food and Pharma Driving South America's Economy
Date:9/4/2013

and India who were all keen to break into the South American market, and were pivotal in driving economical growth and innovation throughout the region. Signifying the importance of the co-located shows, attendance figures reached around 10,000 strong which is the most successful turn out to date.

Throughout the three show days an attractive series of lectures were presented, covering the current pharmaceutical industry trends and perspectives and keeping attendees up to date on subjects ranging from Drug Master Files (DMFs) to open innovation and legal procedures. Workshops, international business round tables and seminars were also offered, of which proved particularly valuable to international exhibitors and featured hot topics such as "How to understand regulatory issues in Brazil", conducted by ABRIFAR. An overview of the regulatory affairs in Brazil was provided showcasing the favourable regulatory environment which no doubt makes it an ideal place for international companies to build partnerships and establish themselves.

Furthermore, a particular highlight of this year's show was the model laboratory, which all attendees were able to experience and learn more about equipment on offer. The lab presented modern equipment for analysis and production of tablets, preformulation testing and development of solid pharmaceutical forms.

Erik Heemskerk, Brand Director Emerging Markets at UBM Live commented, "Latin America is one of the fastest growing regions for the pharmaceutical industry and is increasingly becoming a go-to destination for international companies looking to establish themselves in and form domestic partnerships with, particularly as the regulatory environment in so favorable. CPhI and its co-located events showed just how significant the synergy between pharma and food is and high
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