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Swisse Wellness, Australia's #1 Multivitamin Brand, Arrives at Walgreens Stores Nationwide
Date:2/14/2013

CHICAGO, Feb. 14, 2013 /PRNewswire/ -- Swisse Wellness, Australia's top multivitamin brand, today announced availability of 15 of its most popular multivitamins and dietary supplements in U.S. Walgreens stores nationwide. Swisse selects premium ingredients for its multivitamins and supplements, which are clinically proven through years of research and scientifically tested for maximum efficacy.

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Swisse products arriving at Walgreens include the company's best-selling multivitamins, Men's Ultivite F1 and Women's Ultivite F1, Swisse Ultiboost Wild Krill Oil and Ultiboost Co-Enzyme Q10, formulated to support healthy cholesterol levels and circulation in healthy individuals.

"Our carefully selected premium ingredients and researched formulations are key differentiators for Swisse products.  We believe in providing vitamins and supplements that absorb and perform at high levels and are supported by research," said Radek Sali , CEO of Swisse Wellness. "Our philosophy is to put our consumers first and deliver on our core principles to celebrate life every day."

"We are thrilled to bring Swisse multivitamins and supplements to the U.S. and look forward to contributing to greater wellness nationwide. We are also excited to be working with an iconic retailer such as Walgreens. They are a company that shares our vision of making people healthier and happier across America," said Sali.

For more than 25 years, Swisse Wellness has been rooted in scientific study and a belief in the importance of positive health and wellbeing. The Australian company maintains a benchmark for quality as each product is analyzed for nutritional balance and the F1 Ultivite range undergoes 300+ quality control checks.

"We are impressed by Swisse's growth, commitment to its principles and the research investment in the premium quality of their multivitamins and supplements," said Robert Tompkins , divisional vice president and general merchandise manager for Walgreens. "We are proud to offer Swisse products at Walgreens stores as part of our commitment to helping our customers get, stay and live well."

Swisse has grown more than 350 percent since 2009 and added 100 employees in the last year. The company's U.S. expansion includes opening an office in Chicago, introducing additional product lines and entering new retail partnerships.  Swisse U.S. products are made in America.

Academy Award® winner Nicole Kidman is the Global face of Swisse Wellness and will be featured in the brand's U.S. marketing campaign.

Swisse products now available at Walgreens include: Men's Ultivite F1, Ultiboost Appetite Control, Ultiboost Co-Enzyme Q10, Ultiboost Glucosamine +, Ultiboost Hair Skin Nails, Ultiboost Inner Balance, Ultiboost Liver Detox, Ultiboost Mood, Ultiboost Odorless Wild Fish Oil 1000mg, Ultiboost Sleep, Ultiboost Wild Fish Oil Concentrate, + Vitamin D3, Ultiboost Wild Krill Oil, Ultivite + Energy Effervescent and Women's Ultivite F1. For full product information, visit http://www.swisse.com/us/products.

In Australia, Swisse Wellness has an expansive range spanning vitamins, supplements, skincare, organic and wholefood and plan to bring these products to the US in the future.

For more information on Swisse Wellness and product availability, please visit www.swisse.com.

About Swisse

Swisse Wellness is a privately held Australian company based in Melbourne. Swisse is dedicated to making people healthier and happier through clinically proven natural health products and education.  Established in the 1960s, Swisse offers an extensive range of market-leading formulas and carries over 160 dietary supplements. These contain premium quality natural ingredients and are based on decades of significant investment in cutting-edge, independently-verified scientific research. In January 2013, Swisse opened its North American headquarters in Chicago, IL. For more information visit: www.swisse.com

About Walgreens

As the nation's largest drugstore chain with fiscal 2012 sales of $72 billion, Walgreens (www.walgreens.com) vision is to become America's first choice for health and daily living. Each day, Walgreens provides more than 6 million customers the most convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services and advice in communities across America. Walgreens scope of pharmacy services includes retail, specialty, infusion, medical facility and mail service, along with respiratory services. These services improve health outcomes and lower costs for payers including employers, managed care organizations, health systems, pharmacy benefit managers and the public sector. The company operates 8,057 drugstores in all 50 states, the District of Columbia and Puerto Rico. Take Care Health Systems is a Walgreens subsidiary that is the largest and most comprehensive manager of worksite health and wellness centers and in-store convenient care clinics, with more than 700 locations throughout the country.


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