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Sustainability in the Global Medical Devices Industry 2011-2012: Market Trends and Opportunities, Profitability and Budget Forecasts, Medical Devices Industry Procurement and Marketing Initiatives
Date:11/23/2011

y respondents related to the following:

• What sustainability means to the industry

• Factors that drive sustainability measures

• Barriers that confront effective implementation of sustainability.

• Sustainable and energy efficiency measures and their impact on profitability.

• Metrics used for the measurement of sustainability performance.

• Procurement of sustainable materials.

• Demand for sustainable products and services, including markets that will drive growth.

• Changes expected in sustainability budgets and cost saving targets.

• Methods of marketing green credentials and the use of media channels.

• Sustainability leaders.

Reasons to Buy

• Drive revenues by understanding future sustainable product investment areas and growth regions

• Formulate effective sales and marketing strategies by identifying buyer sustainability budgets and areas of investment.

• Better promote your business by aligning capabilities and business practices with the changing sustainability needs of customers.

• Uncover the business outlook, key sustainability challenges and opportunities

• Understand the effect of sustainability on other players and competitors in the industry.

• Benchmark sustainable initiatives with key industry leaders and identify major trends that affect the industry.

• Secure stronger customer relationships by understanding the leading business concerns and changing strategies of buyers.

• Identify specific green marketing channels your competitors are using to win business.

Key Highlights

• Generating cost savings and operational efficiency, compliance with legislation and strengthening competitive position are major drivers influencing sustainability efforts in the medical devices indu
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