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Sustainability - A New Engine of Innovation for Healthcare?
Date:6/27/2011

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About "Healthcare Marketing in the Age of Sustainability"

In late 2010, OgilvyEarth and Ogilvy Public Relations Worldwide conducted interviews with 10 individuals at global pharmaceutical and medical device companies, as well as sustainability experts, to gather their thoughts and insights. The interviews revealed a world that is both significantly more challenging and equally rewarding for companies that have invested in sustainability. The white paper explores the findings of our research–identifying the challenges, opportunities and future direction of the healthcare industry as it relates to sustainability.

About OgilvyEarth

OgilvyEarth is a global sustainability practice that helps brands harness the power of sustainability through strategic planning and communications. OgilvyEarth works with visionary companies that are looking to make sustainability a growth driver for both their business and the communities they serve. OgilvyEarth is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), one of the world's largest communications services groups. For more information, please visit www.ogilvyearth.com.

About Ogilvy Public Relations Worldwide

Ogilvy Public Relations Worldwide (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 80 markets. Named Large Agency of the Year by The Holmes Report and PRNews, Ogilvy PR blends proven PR methodologies with cutting edge digital innovations to craft strategic programs that give clients winning and measurable results. Celebrating its 30th anniversary in business, Ogilvy PR provides strategic public relations counsel to a variety of clients across its social marketing, public affairs, healthcare, consumer marketing, 360-degree digital influence, corporate, and technology practices. Throug
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