Navigation Links
Sustainability - A New Engine of Innovation for Healthcare?
Date:6/27/2011

 

From bottom of the pyramid strategies to social enterprise models, healthcare companies like Abbott, Bayer, Lilly and Unilever are innovating new ways to create access to their products in new markets for people in need.  Abbott, for example, has trained more than 1,000 community physicians in China on diabetes prevention and treatment as well as 600 healthcare professionals on pediatric nutrition.  In doing so, Abbott has helped the country achieve measurable positive impact on the Chinese population.  

Customer Feedback as a Pathway to Sustainability

Given the challenge of a decade-long (or more) development process, companies need to look beyond the creation of novel products to re-imagine and reformulate existing products, making them more efficient, sustainable or accessible. Johnson & Johnson and GE Healthcare are taking a new look at existing product lines to do just this.

While it may not be practical or possible to change a marketed product, it may be possible to focus on the supply chain and packaging reduction to achieve sustainability goals.  The report reveals that determining where to focus these efforts could be as easy as listening to the customer, creating an opportunity for further engagement and potentially addressing a significant barrier to purchase.  For example, J&J shifted packaging for its monoclonal antibody from a single-use cooler to a reusable container at a fraction of the original size.  J&J reduced the size, bulk and materials of the shipper without degrading quality to ensure the product arrived viable for use. Given that these shippers are reusable up to 100 times, the return is both financial and environmental.

The report, which provides additional insights on operationalizing sustainability, can be found at www.ogilvypr.com and www.ogilvyearth.com.  
'/>"/>

SOURCE Ogilvy Public Relations Worldwide
Copyright©2010 PR Newswire.
All rights reserved

Page: 1 2 3 4 5

Related medicine technology :

1. P&G Welcomes New Members to U.S. Sustainability Expert Advisory Panel
2. BD Issues 2010 Sustainability Report
3. DSM Recognized With Profiles in Sustainability Award for Corporate Commitment to Sustainability and Innovations for Pharmaceutical Manufacturing
4. Abbott Remains on the Dow Jones Sustainability Indexes for the Sixth Consecutive Year in Recognition of Leading Corporate Citizenship Performance
5. BD Ranks Among Top 25 U.S. Companies in Newsweeks 2010 Green Rankings; Receives EPA Green Power Leadership Award; Named to Dow Jones Sustainability World Index for Fifth Consecutive Year
6. Abbott Included on the Dow Jones Sustainability Indexes for Six Consecutive Years in Recognition of Leading Corporate Citizenship Performance
7. Kaiser Permanente Launches Sustainability Scorecard for Medical Products
8. New Report Grades Sustainability Reporting of Top Pharmaceutical Companies
9. BD Ranked in the Top 100 Greenest Big Companies by Newsweek; Named Again to Dow Jones Sustainability World and North America Indexes
10. US Oncology, Inc. to Exhibit iKnowMed(TM) at the 2009 ASCO EHR Symposium: Harnessing the EHR: From Incentives to Sustainability
11. Smith & Nephew Inc. Acquires Privately-Held TENET Medical Engineering, Inc.; Premier Provider of Surgical Patient Positioning Equipment
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:9/3/2015)...  Four financial reasons to reduce pressure ulcers ... by Leaf Healthcare, Inc . According ... (AHRQ), pressure ulcers cost the US healthcare ... addition to direct treatment related costs, pressure ulcers ... impact hospital performance metrics. On top of the ...
(Date:9/3/2015)... 2015 Research and Markets ( http://www.researchandmarkets.com/research/4q3mv2/investigation ) ... on China Olmesartan Market, 2010-2019" report to their ... successfully developed by Sankyo Pharmaceuticals Co., Ltd and was ... was approved by FDA to enter the American market ... drug in the world after it succeeded in the ...
(Date:9/3/2015)... Sep. 03, 2015 Research ... of the "Investigation Report on China,s Bromhexine Market, ... air pollution worsens, the incidence of respiratory disease keeps ... drugs. Bromhexine, a semisynthetic derivative of vasicine, is a ... and asthma associated with viscid or excessive mucus. It ...
Breaking Medicine Technology:Four Financial Reasons to Reduce Pressure Ulcer Incidents: Leaf Healthcare Releases White Paper on Direct and Indirect Costs Associated with Pressure Ulcers 2Four Financial Reasons to Reduce Pressure Ulcer Incidents: Leaf Healthcare Releases White Paper on Direct and Indirect Costs Associated with Pressure Ulcers 3China Olmesartan Investigation Market Report 2010-2019 2China Bromhexine Market Report 2015-2019 2
(Date:9/3/2015)... ... September 03, 2015 , ... Hope ... open for spring 2016. Scholarships are awarded two times each year to spouses ... is a national nonprofit dedicated to restoring a sense of self, restoring the ...
(Date:9/3/2015)... ... September 03, 2015 , ... Advice columnist, professional life coach ... book, “Stop Wasting Your Time Blaming Others for Your Life.” , Released just ... overcoming life’s obstacles by taking full responsibility for one’s life shares 15 important ...
(Date:9/3/2015)... (PRWEB) , ... September 03, ... ... Washington, a leading provider of comprehensive eating disorder treatment for adults and ... today that Ileana Calinoiu, MD has joined the medical treatment team. As ...
(Date:9/3/2015)... ... September 03, 2015 , ... ... cost increases for fully insured employer-sponsored health insurance plans, more employers are moving ... according to data released from the 2014 United Benefit Advisors (UBA) Health Plan ...
(Date:9/3/2015)... ... September 03, 2015 , ... ProScrub is a set of automated tools that ... and custom speed effects without the use of keyframes. Utilize ProScrub's powerful sliders ... tools are perfect complements to energetic video productions. ProScrub is a Final ...
Breaking Medicine News(10 mins):Health News:Hope For The Warriors Spouse/Caregiver Scholarships Now Open for Spring 2016 2Health News:Popular Advice Columnist Shares Her Path to Overcoming Personal Trials in Debut Book 2Health News:Popular Advice Columnist Shares Her Path to Overcoming Personal Trials in Debut Book 3Health News:Ileana Calinoiu, MD Joins Eating Recovery Center of Washington Medical Treatment Team 2Health News:Ileana Calinoiu, MD Joins Eating Recovery Center of Washington Medical Treatment Team 3Health News:Self-Funded Pharmacy Plans Becoming More Popular Among Large Employers 2Health News:Self-Funded Pharmacy Plans Becoming More Popular Among Large Employers 3Health News:Self-Funded Pharmacy Plans Becoming More Popular Among Large Employers 4Health News:FCPX Effects Developer Releases ProScrub for Final Cut Pro X 2
... Pharmasset, Inc.,(Nasdaq: VRUS ) management will present ... being held from May 19-20, 2008 at the Le,Meridien ... Chief Executive Officer, will provide an overview of the,company ... in the Zephyr Salon., To access a simultaneous ...
... Foundation to celebrate,scientific advancements that have fueled longer life ... To celebrate,remarkable progress in treating cystic fibrosis -- ... the Cystic Fibrosis Foundation,to join the company as honored ... Life expectancy for people with CF has more than ...
... Company Prepares for, Potential 2008 Launch of MOXATAG; Keflex Product Sales ... ... in Quarter, GERMANTOWN, Md., May 13 MiddleBrook,Pharmaceuticals, Inc. (Nasdaq: ... anti-infective products, today,announced financial and operational results for the quarter ended ...
... impact EPA,s clean air regulations, researchers say , , TUESDAY, ... particles, such as those found in windblown dust or ... not appear to be linked to hospital admissions, a ... for short, is between 2.5 and 10 micrometers or ...
... studies report, , , TUESDAY, May 13 (HealthDay News) -- New ... breast cancer risk. , The bad news is a ... with breast cancer face an increased risk of breast cancer ... according to a study in the May 13 issue of ...
... used to treat a rare but well-known genetic disorder may ... with potentially lethal enlarged hearts, due mainly to high blood ... The common denominator in both phenylketonuria (PKU) and cardiac hypertrophy ... coworker helps break down the molecule phenylalanine whose buildup is ...
Cached Medicine News:Health News:Pharmasset to Present at the Rodman & Renshaw Healthcare Conference on Tuesday, May 20th 2Health News:Cystic Fibrosis Foundation President Rings Bell to Close New York Stock Exchange 2Health News:MiddleBrook Pharmaceuticals Reports First Quarter 2008 Results 2Health News:MiddleBrook Pharmaceuticals Reports First Quarter 2008 Results 3Health News:MiddleBrook Pharmaceuticals Reports First Quarter 2008 Results 4Health News:MiddleBrook Pharmaceuticals Reports First Quarter 2008 Results 5Health News:MiddleBrook Pharmaceuticals Reports First Quarter 2008 Results 6Health News:MiddleBrook Pharmaceuticals Reports First Quarter 2008 Results 7Health News:MiddleBrook Pharmaceuticals Reports First Quarter 2008 Results 8Health News:MiddleBrook Pharmaceuticals Reports First Quarter 2008 Results 9Health News:MiddleBrook Pharmaceuticals Reports First Quarter 2008 Results 10Health News:MiddleBrook Pharmaceuticals Reports First Quarter 2008 Results 11Health News:MiddleBrook Pharmaceuticals Reports First Quarter 2008 Results 12Health News:MiddleBrook Pharmaceuticals Reports First Quarter 2008 Results 13Health News:No Link Between Coarse Air Pollution, Hospitalizations 2Health News:Familial Breast Cancer Risk Lasts a Lifetime for Sisters 2Health News:Familial Breast Cancer Risk Lasts a Lifetime for Sisters 3Health News:Drug therapy for PKU reverses heart damage 2Health News:Drug therapy for PKU reverses heart damage 3Health News:Drug therapy for PKU reverses heart damage 4
... The OMEGA 180 features a wide range ... Small and Variable Pupil Control (U.S. Patent ... sizes down to 1.2mm. Heine's unique Diffuser ... making learning BIO easier, and simplifying difficult ...
... 2006 is a long-term Transtelephonic dual ... This device is the solution of ... and their correlation to the patient's ... provides 2 lead loop recording information ...
The latest addition to Aerotels Transtelephonic ECG product line, HeartOne™ is a unique miniaturized single-lead, 4-event recorder/transmitter designed for transmission on cellular (GSM) and an...
... For General Practitioners (GP'S) ... ECGs by phone to a ... 2.5 seconds per lead and ... as rhythm lead. Sequentially transmits ...
Medicine Products: