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Surveyed Physicians Report that Invokana Captures a Small Percentage of Patient Share in the Type 2 Diabetes Drug Market, With Significant Increases Expected Six Months from Now
Date:10/31/2013

onth across 11 products in the survey; however, physicians were more likely to see Novo Nordisk's NovoLog and Merck's Januvia sales representatives in the past month, compared with representatives from Bristol-Myers Squibb/AstraZeneca's Byetta and Onglyza."

TreatmentTrends®: Type 2 Diabetes 2013 is a syndicated report, based on primary market research of 102 U.S. Endocrinologists and 55 U.S. PCPs, which provides a comprehensive view of the current and expected future management of type 2 diabetes patients, which published in October 2013. This report, which is new to the Decision Resources Group portfolio, includes a market overview, referral patterns, patient demographics, current and anticipated patient share, average lines of treatment, number of weeks on therapy, attribute importance and product performance, product satisfaction, sales representative frequency and performance, message recall, statement agreements, future treatment and desirable attributes for new type 2 diabetes treatments, among many other topics.

Webinar
Members of the media are welcome to attend our upcoming webinar entitled Type 2 Diabetes in the United States—Clinical Practice in a Changing Market Landscape. This webinar will be held on November 19 at 10 a.m. U.S. Eastern Time. For more information, please contact Christopher Comfort at ccomfort@dresources.com.

About BioTrends Research Group
BioTrends Research Group provides syndicated and custom primary market research to pharmaceutical manufacturers competing in clinically evolving, specialty pharmaceutical markets. For information on BioTrends publications and research capabilities, please visit www.bio-trends.com. BioTrends is a Decision Resources Group company.

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