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Survey Reveals Majority of Americans Hold onto Myths About What Causes Colds and How to Treat Them
Date:10/19/2010

for a purely random sample of 500 survey respondents is +/- 4 percentage points. Survey design, data collection and analysis were done by Versta Research and sponsored by Matrixx Initiatives, Inc.

About Zicam Cold RemedyMost cold medicines are designed to mask cold symptoms; however, Zicam Cold Remedy is different. When taken at the first sign of a cold (within the first 24-48 hours), Zicam Cold Remedy products, which use propriety formulations of zinc gluconate and zinc acetate as the active ingredients, reduce the duration of a cold when used as directed. Two new Cold Remedy Plus items, Zicam Cold Remedy Plus RapidMelts® and Zicam Cold Remedy Plus Oral Mist™, which are specially formulated to deliver the product benefits of reducing the duration of a cold while also helping to provide symptom relief, are also available on retailer shelves this cold season.

About Matrixx Initiatives, Inc.Matrixx Initiatives, Inc. is engaged in the development and marketing of over-the-counter health care products that utilize innovative drug delivery systems. Zicam, LLC, its wholly owned subsidiary, manufactures and markets a full line of Zicam brand pharmaceuticals, including two new products, Zicam Cold Remedy Plus RapidMelts® and Zicam Cold Remedy Plus Oral Mist™, as well as our existing products including Zicam Cold Remedy Plus Liqui-Loz™, Zicam Cold Remedy Zavors™, Zicam Cold Remedy Chewables, Zicam Cold Remedy Oral Mist™, Zicam Cold Remedy RapidMelts®, Zicam Allergy Relief™, Zicam Extreme Congestion Relief™, Zicam Sinus Relief™, as well as Zicam Cough products and Zicam Multi-Symptom relief items. For more information regarding Matrixx products, please visit www.Zicam.com.Contacts:Sarah Ingram

Sarah SandersGolinHarris

GolinHarris213-438-8780

312-729-4414singram@golinharris.com

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SOURCE Matrixx Initiatives, Inc.
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