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Survey Finds Mothers Take Children's Health Into Their Own Hands
Date:11/17/2009

in the March study who were currently giving children natural remedies.

What Moms are Doing to Keep Children Healthy

The most commonly mentioned actions moms will take to keep their children healthy this winter included:

  • Sticking to a healthy diet (87%)
  • Getting regular exercise (84%)
  • Getting more rest (79%)
  • Taking vitamins or supplements (76%)
  • Being more vigilant about their child's health (73%)
  • Calling their doctor at the first sign of health problems or symptoms (56%)
  • Using natural remedies with their children (45%)

Moms are Concerned about the Safety of Over-the-Counter (OTC) Products for Children

Eight out of 10 mothers (81%) surveyed were very aware of the Federal Drug Administration's concern over the use of OTC medications for young children. As a result of this awareness:

  • More than half (56%) say they are more likely to ask a doctor about OTC medications than in the past
  • Fifty-eight percent have concerns about the side effects of these medications
  • Fifty-two percent have concerns about the synthetic or clinical substances in OTC medication
  • Four out of ten are more interested in using natural or herbal remedies (40%)

Moms Are More Proactive about Kids' Health Because of:

  • Worry over illness or germs (75%)
  • More informed about health issues due to access to the Internet and other media (59%)
  • Greater interest in natural remedies (35%)
  • Difficulties reaching their doctors (21%)

Moms Seek Safe, Effective Natural Remedies for Children

"From previous studies, we know that consumers are more likely to take natural remedies if these products have a proven track record, no harmful side effects, and have undergone clinical testing," commented Prof. Dr. Michael Popp, CEO of Bionorica AG and a train
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SOURCE Bionorica
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