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Supplier Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the Medical Devices Industry - 2012-2013 : Survey Intelligence
Date:6/27/2012

NEW YORK, June 27, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Supplier Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the Medical Devices Industry - 2012-2013 : Survey Intelligence

http://www.reportlinker.com/p0905228/Supplier-Marketing-Spend-Activity-Marketing-and-Sales-Behaviors-and-Strategies-in-the-Medical-Devices-Industry----2012-2013--Survey-Intelligence.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Medical_D

Synopsis

• Analysis of opinions drawn from leading medical devices industry executives.

• Analysis on how marketing expenditure, business strategies and practices in the medical devices industry are set to change in 2012-2013.

• Analysis on spending plans, budget allocations, challenges and investment opportunities of supply decision makers.

Summary

This report is the result of an extensive survey drawn from ICD Research's exclusive panel of leading medical devices industry executives. It analyzes how marketing expenditure, business strategies and practices are set to change in the medical devices industry in 2012-13. The report provides data on the current size of the marketing and advertising budgets of medical devices industry supplier companies and how spending by industry suppliers will change, providing insight into global marketing behavior. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities.

Scope

• The opinions and forward looking statements of 174 industry executives have been captured in our in-depth survey, of which 54% represent Director and C-level respondents.

• The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations.

• The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.

• Key topics covered include marketing spend activity, marketing and sales behaviors and strategies.

• The report examines current practices and provides future expectations for the industry over the next 12-24 months.

Reasons To Buy• This report will help you to drive revenues by understanding future product investment areas and growth regions.• This report will help you to formulate effective sales and marketing strategies by identifying how buyer budgets are changing and the direction of spend in the future.• This report will help you to better promote your business by aligning your capabilities and business practices with your customer's changing needs.• This report will help you to secure stronger customer relationships by understanding the leading business concerns and changing strategies of industry buyers.• This report will help you to predict how the industry will grow, consolidate and where it will stagnate.List of Figures1 Introduction1.1 What is This Report About?1.2 Definitions1.3 Methodology1.4 Profile of Survey Respondents: Global Medical Devices Industry1.4.1 Profile of buyer respondents1.4.2 Profile of supplier respondents2 Executive Summary3 Global Medical Devices Industry Suppliers' Marketing Expenditure Activity3.1 Annual Marketing Budgets: Global Medical Devices Industry Suppliers3.1.1 Annual marketing budgets by suppliers3.1.2 Annual marketing budgets by region3.1.3 Annual marketing budgets by turnover3.2 Global Medical Devices Industry: Planned Change in Marketing Expenditure Levels3.2.1 Planned change in marketing expenditure levels by suppliers3.2.2 Planned change in marketing expenditure levels by region3.2.3 Planned change in marketing expenditure levels by company turnover3.2.4 Planned change in marketing expenditure levels vs. revenue growth expectations3.3 Global Medical Devices Industry: Future Investment in Media Channels3.3.1 Future investment in media channels by suppliers3.3.2 Future investment in media channels by region3.3.3 Future investment in media channels by company turnover3.4 Global Medical Devices Industry Suppliers Future Investment in Marketing and Sales3.4.1 Planned investment in marketing and sales technologies by suppliers3.4.2 Planned investment in marketing and sales technologies by region3.4.3 Planned investment in marketing and sales technologies by turnover4 Global Medical Devices Industry 2012: Marketing, Sales Behaviors and Strategies4.1 Global Medical Devices Industry 2012: Key Marketing Aims of Suppliers4.1.1 Key marketing aims of suppliers by region4.1.2 Key marketing aims of suppliers by company turnover4.1.3 Key marketing aims of suppliers by revenue growth expectations4.2 Global Medical Devices Industry: Essential Amendments to Marketing Activities in 2012-20134.2.1 Amendments to marketing activities by suppliers4.2.2 Amendments to marketing activities by region4.2.3 Amendments to marketing activities by company turnover4.3 Global Medical Devices Industry: Use of New Media for Business Prospects4.3.1 Use of new media by suppliers4.3.2 Use of new media by region4.3.3 Use of new media by company turnover4.4 Global Medical Devices Industry: Critical Factors for Choosing a Marketing Agency4.4.1 Critical factors for choosing a marketing agency by region4.4.2 Critical factors for choosing a marketing agency by turnover5 Appendix5.1 Global Medical Devices Full Survey Results5.2 Methodology5.3 Contact us5.4 About ICD Research5.5 DisclaimerList of TablesTable 1: Total Global Medical Devices Industry Survey Respondents by Company Type, 2012Table 2: Global Medical Devices Industry Buyer Respondents by Job Role (%), 2012Table 3: Global Medical Devices Industry Buyer Respondents by Global Company Turnover (%), 2012Table 4: Global Medical Devices Industry Buyer Respondents by Region (%), 2012Table 5: Global Medical Devices Industry Supplier Respondents by Job Role (%), 2012Table 6: Global Medical Devices Industry Supplier Respondents by Global Turnover (%), 2012Table 7: Global Medical Devices Industry Supplier Respondents by Region (%), 2012Table 8: Annual Marketing Budgets in the Global Medical Devices Industry: Suppliers (%), 2010-2012Table 9: Annual Marketing Budgets in the Global Medical Devices Industry by Region (%), 2012Table 10: Annual Marketing Budgets in the Global Medical Devices Industry by Turnover (%), 2012Table 11: Change in Marketing Expenditure: Global Medical Devices Industry Suppliers (%), 2010-2012Table 12: Global Medical Devices Industry: Change in Marketing Expenditure Levels by Region (%), 2012Table 13: Global Medical Devices Industry: Change in Marketing Expenditure by Turnover (%), 2012Table 14: Net Change in Planned Marketing Expenditure: All Industries (%), 2012Table 15: Future Investment in Media Channels: Global Medical Devices Industry Suppliers, 2012Table 16: Global Medical Devices Industry Suppliers: Planned Investment in Marketing and Sales, 2012Table 17: Global Medical Devices Industry Suppliers: Planned Investment in Marketing by Region (%), 2012Table 18: Global Medical Devices Industry Suppliers: Planned Investment in Marketing by Turnover (%), 2012Table 19: Key Marketing Aims: Global Medical Devices Industry Suppliers (%), 2012Table 20: Amendments to Marketing Activities: Global Medical Devices Industry Suppliers (%), 2012Table 21: Global Medical Devices Industry Suppliers: Amendments to Marketing Activities by Region (%), 2012Table 22: Global Medical Devices Industry Suppliers: Amendments to Marketing Activities by Turnover (%), 2012Table 23: Use of New Media by Global Medical Devices Industry Suppliers (%), 2012Table 24: Global Medical Devices Industry Suppliers: Use of New Media by Region (%), 2012Table 25: Global Medical Devices Industry Suppliers: Use of New Media by Turnover (%), 2012Table 26: Critical Factors for Choosing a Marketing Agency: Global Medical Devices Industry Suppliers (%), 2010-2012Table 27: Critical Factors for Choosing a Marketing Agency by Region (%), 2012Table 28: Critical Factors for Choosing a Marketing Agency by Company Turnover (% ), 2012Table 29: Survey Results - Closed QuestionsList of FiguresFigure 1: Annual Marketing Budgets in the Global Medical Devices Industry: Suppliers (%), 2010-2012Figure 2: Annual Marketing Budgets in the Global Medical Devices Industry by Region (%), 2012Figure 3: Annual Marketing Budgets in the Global Medical Devices Industry by Turnover (%), 2012Figure 4: Change in Marketing Expenditure: Global Medical Devices Industry Suppliers (%), 2010-2012Figure 5: Global Medical Devices Industry: Change in Marketing Expenditure Levels by Region (%), 2012Figure 6: Global Medical Devices Industry: Change in Marketing Expenditure by Turnover (%), 2012Figure 7: Change in Marketing Expenditure Levels by Revenue Growth Expectations (%), 2012Figure 8: Future Investment in Media Channels: Global Medical Devices Industry Suppliers, 2012Figure 9: Global Medical Devices Industry: Future Investment in Media Channels by Region, 2012Figure 10: Global Medical Devices Industry: Future Investment in Media Channels by Turnover, 2012Figure 11: Global Medical Devices Industry Suppliers: Planned Investment in Marketing and Sales, 2012Figure 12: Global Medical Devices Industry Suppliers: Planned Investment in Marketing by Region (%), 2012Figure 13: Global Medical Devices Industry Suppliers: Planned Investment in Marketing by Turnover (%), 2012Figure 14: Key Marketing Aims: Global Medical Devices Industry Suppliers (%), 2012Figure 15: Global Medical Devices Industry Suppliers: Key Marketing Aims by Region (%), 2012Figure 16: Global Medical Devices Industry Suppliers: Key Marketing Aims by Turnover (%), 2012Figure 17: Global Medical Devices Industry Suppliers: Key Marketing Aims by Revenue Growth (%), 2012Figure 18: Amendments to Marketing Activities: Global Medical Devices Industry Suppliers (%), 2012Figure 19: Global Medical Devices Industry Suppliers: Amendments to Marketing Activities by Region (%), 2012Figure 20: Global Medical Devices Industry Suppliers: Amendments to Marketing Activities by Turnover (%), 2012Figure 21: Use of New Media by Global Medical Devices Industry Suppliers (%), 2012Figure 22: Global Medical Devices Industry Suppliers: Use of New Media by Turnover (%), 2012Figure 23: Critical Factors for Choosing a Marketing Agency: Global Medical Devices Industry Suppliers (%), 2012Figure 24: Critical Factors for Choosing a Marketing Agency by Region (%), 2012Figure 25: Critical Factors for Choosing a Marketing Agency by Company Turnover (%), 2012To order this report:Medical Devices Industry: Supplier Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the Medical Devices Industry - 2012-2013 : Survey IntelligenceMore  Market Research ReportCheck our  Industry Analysis and Insights

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