Navigation Links
Sunovion tops new Change Sciences User Experience Rankings for Pharmaceutical Industry while McNeil-PPC ranks worst overall
Date:6/19/2013

NEW YORK, June 19, 2013 /PRNewswire-iReach/ -- Today leading web researchers Change Sciences Group (www.changesciences.com) released all new data ranking Pharmaceutical web sites for usability, engagement, and conversion. The rankings are based on Change Sciences' User Experience Cloud platform, which compares how people experience sites with competitors and with the best sites on the web.

The top three performers are easier to use, more engaging and likelier to convert people overall. The bottom performers have usability problems, lack aspects of design that compel people to explore, and are the least likely among the group to convert prospects to customers. In an unusual case, Merck & Co, Inc. had one of its pharma web sites reach the top of the rankings while one site landed at the bottom. Change Sciences co-founder and partner, Pamela Pavliscak, elaborates, "People who visit a pharma site want more health information than any of the sites currently offer. This results in low engagement across the board. Only a few sites go beyond the information you can get on the package to provide a better experience for pharma sufferers."

Compared to other types of web sites, pharma web site visitors are among the least engaged. No single pharma web site or group of sites stands out as dramatically more engaging than other pharma sites. The opportunity for one site in this study to break away from the rest and really engage users is great, as well as in the greater sphere of pharmaceutical sites.

The UX Cloud platform used to conduct this study makes it possible to mine the web for design patterns that engender trust and compel people to act. Without the UX Cloud, decision-makers are often limited to their own internal data about user experience, which will not reveal whether a competitor's site is easier to use or more engaging, and, perhaps most importantly, will not say why.

To learn more about the UX Cloud visit https://www.changesciences.com/trending/pharmaceutical-web-site-user-experience-2013 and download our free report. The user experience of major medication brands for the following companies are covered in the free report: Bayer Healthcare, Chattem (Sanofi-Aventis), Johnson & Johnson, Merck & Co., Inc., McNeil-PPC, Inc., and Sunovion Pharmaceuticals.

Change Sciences works with Fortune 500s, start-ups, and other smart companies in financial services, tech, entertainment, healthcare and e-commerce, having completed more than 700 projects since 2000, and counting 18 Fortune 100 companies as clients. The idea behind the company is simple: provide enterprise teams with the best data and insights about user experience available. The Change Sciences User Experience Cloud makes it possible to mine a group of sites in a given industry to determine top performing design patterns. Using the UX Cloud teams discover their true usability, engagement and conversion gaps by seeing their numbers in the context of competitors' and the best sites on the web.

Media Contact:

Kelly Nolan, Change Sciences, 888-864-1160 ext 730, kelly@changesciences.com

News distributed by PR Newswire iReach: https://ireach.prnewswire.com


'/>"/>
SOURCE Change Sciences Group
Copyright©2012 PR Newswire.
All rights reserved

Related medicine technology :

1. Mylan Announces Settlement Agreement in Patent Infringement Litigation Relating to Sunovions Brovana® Product
2. Structural Trends to Profoundly Change Life Sciences Industry, Genpact Study Shows
3. Mindray Files Annual Report on Form 20-F with the U.S. Securities and Exchange Commission
4. Accident Fund Holdings Aims to Improve Control of Drug Utilization and Quality of Care with Change in Pharmacy Benefit Manager
5. Hybrid Fuels, Inc. Announces Name Change to Nouveau Life Pharmaceuticals, Inc.
6. Hanger Orthopedic Group, Inc. announces name change to Hanger, Inc.
7. American Oriental Bioengineering Announces Change of Independent Auditors
8. Marshall Edwards Announces Name Change to MEI Pharma ("MEIP")
9. Aoxing Pharmaceutical Company Announces Management Change
10. Delcath Announced Changes To Board Of Directors
11. OTC Consumer Brand Loyalty Falters in Wake of Branded Recalls, Change in FSA Law, and Recession - Finds Kline
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/23/2016)... June 23, 2016 Roche (SIX: RO, ROG; ... for its Elecsys BRAHMS PCT (procalcitonin) assay as a ... septic shock. With this clearance, Roche is the first ... integrated solution for sepsis risk assessment and management. ... infection and PCT levels in blood can aid clinicians ...
(Date:6/23/2016)... 23, 2016 Bracket , a leading clinical ... generation clinical outcomes platform, Bracket eCOA (SM) 6.0, at ... 26 – 30, 2016 in Philadelphia , ... Outcome Assessment product of its kind to fully integrate with ... Bracket eCOA 6.0 is a flexible platform for electronic clinical ...
(Date:6/23/2016)... Revolutionary technology includes multi-speaker listening ... industry leaders in advanced audiology and hearing aid technology, ... ™, the world,s first internet connected hearing aid that ...      (Photo: http://photos.prnewswire.com/prnh/20160622/382240 ) , ... ,world firsts,: , TwinLink™ - the first ...
Breaking Medicine Technology:
(Date:6/25/2016)... TX (PRWEB) , ... June 25, 2016 , ... Austin ... of the American College of Mohs Surgery and to Dr. Russell Peckham for medical ... and highly effective treatment for skin cancer. The selective fellowship in Mohs Micrographic Surgery ...
(Date:6/25/2016)... ... ... First Choice Emergency Room , the largest network of independent freestanding emergency ... its new Mesquite-Samuell Farm facility. , “We are pleased to announce Dr. Ogunleye ... M. Muzzarelli, Executive Medical Director of First Choice Emergency Room. , Dr. Ogunleye ...
(Date:6/25/2016)... ... ... On Friday, June 10, Van Mitchell, Secretary of the Maryland Department of Health and ... their exemplary accomplishments in worksite health promotion. , The Wellness at Work Awards took ... the BWI Marriott in Linthicum Heights. iHire was one of 42 businesses to receive ...
(Date:6/24/2016)... ... , ... Those who have experienced traumatic events may suffer from a complex ... as drug or alcohol abuse, as a coping mechanism. To avoid this pain and ... a traumatic event. , Trauma sufferers tend to feel a range of emotions, from ...
(Date:6/24/2016)... , ... June 24, 2016 , ... ... and Scientific Sessions in Dallas that it will receive two significant new grants ... grants came as PHA marked its 25th anniversary by recognizing patients, medical professionals ...
Breaking Medicine News(10 mins):