Navigation Links
Sucrets(R) ICE and Twentieth Century Fox Home Entertainment Challenge Kids to Keep the Environment Healthy this Cold Season
Date:10/26/2009

LANGHORNE, Pa., Oct. 26 /PRNewswire/ -- It's that time of year again. Kids are coming home from school with sore throats and runny noses. The cold season is upon us! But this year, Sucrets® ICE -- the unique, frozen single-use packages that offer cooling, soothing relief to both children's and adults' harshest sore throats -- and Twentieth Century Fox Home Entertainment are making cold season "cool" with the "Save the Polar ICE Caps!" Challenge.

Sucrets ICE, with help from Scrat and the rest of the "Ice Age: Dawn of the Dinosaurs" characters, is asking kids to submit a drawing and brief message online at www.SucretsICEChallenge.com that illustrates what they would do to save the polar ice caps from the threat of global warming.

"From big ideas like solar-powered cars and windmills, to simple ideas like energy-saving light bulbs and reusable shopping bags, we want kids to use their imaginations while thinking through a real-world issue affecting them today and undoubtedly in the future," said Mike Tukdarian, president, Insight Pharmaceuticals, the makers of Sucrets ICE. "Participating in the 'Save the Polar ICE Caps!' Challenge is an opportunity for kids to learn more about the ways to slow down the environmental effects of global warming, and to win a chance to see these lessons come to life."

The grand prize winner will receive a visit to their classroom by an animator from Fox's Blue Sky Studios, who will create a still scene image of the winner's submission. In addition, the grand prize winner will receive an "Ice Age" DVD gift set from Fox, including the DVD release of each of the motion pictures "Ice Age", "Ice Age: The Meltdown", and "Ice Age: Dawn of the Dinosaurs", and a Sucrets ICE family sample basket, including four packages of Sucrets ICE, two tins of Sucrets Herbal, two tins of Sucrets Complete, and two boxes of Sucrets Sore Throat. Four first prize winners will also receive the DVD gift set and a sample basket.

"We are thrilled to be able to be partnering with Sucrets during this cold and flu season," said Joe Ames, executive director of Global Marketing Partnerships for Twentieth Century Fox Home Entertainment. "By developing a great co-branded campaign with Sid, Manny, Scrat, and so many other favorite characters from 'Ice Age: Dawn of the Dinosaurs', and creating a fun and educational in-school program, we know we have a campaign that will resonate with consumers young and old. It's another great example of how entertainment marketing can really make a brand stand out in a cluttered retail and advertising marketplace."

Contest entries will be displayed at www.SucretsICEChallenge.com, where five finalists will be chosen via public vote to take place in early 2010. The grand prize winner will be chosen by a panel of four judges. The panel will consist of Tukdarian; Eric Massa, New York State Congressman; Paul Margeson, category manager of OTC Healthcare for Rite Aid Corporation; and Joseph Perna, director of school operations and student activities at Benjamin Franklin Charter Public School in Massachusetts.

The contest is open to legal U.S. residents between the ages of six and 13 at the time of entry. A parent or legal guardian must provide permission before entering the contest. For more information and official contest rules, visit www.SucretsICEChallenge.com.

About Insight Pharmaceuticals

Headquartered in Langhorne, PA, Insight Pharmaceuticals was founded in 1997 as a manufacturer and marketer of niche consumer over-the-counter medications that aid users in managing common ailments. The company's philosophy to provide effective medications that offer maximum relief for a variety of symptoms has led to the acquisition of such notable brands as Sucrets® Sore Throat and Cough Lozenges, N'Ice® Lozenges, Anacin® Pain Reliever, Nix® Lice Treatment, and Bonine® Travel Sickness Relief, among others. Insight brands are available at most leading retailers throughout the United States.

About Twentieth Century Fox Home Entertainment

A recognized global industry leader, Twentieth Century Fox Home Entertainment LLC (TCFHE) is the worldwide marketing, sales, and distribution company for all Fox film and television programming on DVD, Blu-ray Disc (BD), and Digital Copy, as well as acquisitions and original productions. The company also releases all products around the globe for MGM Home Entertainment. Each year, TCFHE introduces hundreds of new and newly enhanced products, which it services to retail outlets--from mass merchants and warehouse clubs to specialty stores and e-commerce--throughout the world. Twentieth Century Fox Home Entertainment LLC is a subsidiary of Twentieth Century Fox Film Corporation, a News Corporation company.

Press materials are available for download at www.foxpressroom.com.

Follow TCFHE on Twitter @foxhomeent.

SOURCE Insight Pharmaceuticals


'/>"/>
SOURCE Insight Pharmaceuticals
Copyright©2009 PR Newswire.
All rights reserved

Related medicine technology :

1. Coalition for 21st Century Medicine Issues Statement in Opposition of Genentech Petition to Restrict Lab Use of Diagnostic Tests for Physicians and Patients
2. Pediatric Study Finds 21st Century Non-Contact Thermometer as Accurate as Conventional Thermometers
3. St. Jude Settles Century-Old Debate on Origin of Mammalian Network of Lymphatic Vessels
4. The Medco Foundation Joins With the Entertainment Industry Foundation to Give Health a Hand to Communities in Need
5. National Long Term Care Leaders Praise Senator Snowes Recognition of Nursing Homes Unique Funding Challenges in Caring for Nations Seniors
6. LigoCyte Pharmaceuticals Initiates a Randomized, Double Blind, Placebo Controlled Norovirus Vaccine Study Including Live Virus Challenge
7. Cardium Reports Non-Healing Wounds Continue to Challenge Patients and Healthcare Providers
8. Expert Insights in Acute Lymphoblastic Leukemia: Current Challenges and Future Directions
9. Michael J. Fox Foundation Commits up to $6.5 Million in Funding for Critical Challenges in Parkinsons Disease
10. R&D Spending by U.S. Biopharmaceutical Companies Reaches Record Levels in 2008 Despite Economic Challenges
11. Successful Results for Mymetics Corporations Mucosal HIV/AIDS Vaccine Viral Challenge Significantly Exceeds Expectations
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/25/2016)... 2016  According to Kalorama Information, the world ... 2015.  Though these are challenging times in the ... success for companies that remain optimistic and seek ... growth prospects medical device companies spend a higher ... (R&D) than do companies in other industries.  Also, ...
(Date:5/25/2016)... 25, 2016 According to market ... Growth and Demand Forecast to 2022 - Industry Insights ... Others)" published by P&S Market Research, the global insulin ... 2015, and it is expected to grow at a ... insulin pump segment is expected to witness the fastest ...
(Date:5/25/2016)... , May 25, 2016 As ... Expo earlier this month, the numbers and momentum of ... to climb into the billions, more research and development ... 4th Edition State of Legal Marijuana Markets Report  from ... data-analysis firm, much of the increase in sector is ...
Breaking Medicine Technology:
(Date:5/25/2016)... ... May 25, 2016 , ... The World Molecular Imaging ... Molecular Imaging.” The focus of ADDMI-IG will be geared towards how using molecular ... issues. Through ADDMI-IG WMIS will provide a platform for productive discussions about the ...
(Date:5/25/2016)... ... 25, 2016 , ... Cheryl Bowker of Bowker Insurance Group has been presented ... Hands Legacy Award. McKenna ran one of Allstate’s most successful agencies for 48 years, ... who knew him. The award named for him is not given every year, but ...
(Date:5/25/2016)... D.C (PRWEB) , ... May 25, 2016 , ... ... family planning services and products in the developing world, is pleased to release ... helped prevent over 5 million unwanted pregnancies, almost 14,000 maternal deaths and 3.8 ...
(Date:5/25/2016)... ... 25, 2016 , ... The Global Wellness Summit (GWS) today announced that its ... of Europe, a continent that pioneered the medical/wellness concept for the world. , Delegates ... medical wellness, including Henri Chenot, Founder of the Chenot Group, which operates wellness centers ...
(Date:5/25/2016)... ... May 25, 2016 , ... Afrimesure specializes in providing ... pharmaceutical, to food and HVAC facilities. Their knowledgeable staff also takes care of ... medical applications, Afrimesure offers a variety of MadgeTech systems available for sterilization and ...
Breaking Medicine News(10 mins):