Navigation Links
Successful Market Education Strategies and Tactics for New Pharmaceutical Product Launches in the Oncology Therapeutic Area
Date:12/2/2011

CHAPEL HILL, N.C., Dec. 2, 2011 /PRNewswire/ -- As the pharmaceutical industry continues to win new approvals and indications for cancer therapies, the global oncology market is on track to reach $75 billion by 2013. While the U.S. dominates the oncology market, it is also one of the most daunting countries for new products to penetrate.

Faced with an increasingly challenging marketplace, pharmaceutical and biotech companies have come to recognize the value of market education in winning support among the key oncology stakeholders that can help new products gain a foothold.

Like other therapeutic areas, oncology faces a payer-driven environment that pushes organizations to build compelling value equations for their products that will meet the needs of the payer sector. To meet this need, oncology leaders initiate nearly all payer, Medicare, Medicaid and government education activities earlier than other therapeutic areas, according to a research study from Best Practices, LLC. The study found that oncology leaders started seven of 10 payer education and engagement activities by Phase II whereas other therapeutic areas only commenced two of the 10 activities at that phase of clinical development.  

The report, Shaping the Marketplace to Support Successful Oncology Product Launches: Tactics for Educating KOLs, Physicians, Patients and Payers, also presents education strategies and tactics for other key stakeholder groups such as KOLs, physicians, patients and advocacy groups. The 150-page report contains 40 narratives from oncology launch leaders and more than 450 benchmark metrics on the most effective physician, payer and patient education practices conducted from clinical development through launch.

The research - which includes oncology and total benchmark class segments - attracted 34 executives and managers from 26 leading pharmaceutical, biotech and medical d
'/>"/>

SOURCE Best Practices, LLC
Copyright©2010 PR Newswire.
All rights reserved

0

GOOD

Page: 1 2

Related medicine technology :

1. Pieris Announces Results and Successful Completion of its PRS-050 Anticalin Phase I Trial at AACR-EORTC-NCI Molecular Targets and Cancer Therapeutics Conference
2. Mylan Successfully Upsizes and Completes Refinancing of Credit Facility
3. GeckoSystems Successfully Applies Its Mobile Robot Solutions to Improve Wheelchair Safety
4. NephroGenex Announces the Successful Completion of PYR-210
5. AtheroNova Completes Successful Pre-IND Meeting with FDA on AHRO-001
6. Elusys Initiates Third Clinical Safety Study of Anthim, a New Anthrax Treatment; Company Successfully Completes Manufacturing at Commercial Scale
7. Market Education Tactics and Strategies to Support Successful Oncology Product Launches
8. Mylans Dey Pharma Successfully Obtains Patent Reexamination Certificates for Two Perforomist® Patents
9. UBM Medicas Psychiatric Times Reports Strong Parent-Clinician Relationships Key to Successful Treatment in Children
10. Experts to Provide Successful Strategies for Global Biopharmaceutical Development and Commercialization at PAREXEL Tokyo Seminar
11. Oramed Pharmaceuticals Announces Successful Phase 1 Clinical Trial Results for EnteraBio
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/23/2013)... -- Texas, premier physician associations today announced the establishment of ... need to provide demonstrably better and more efficient patient ... "I am confident the Physician Services Organization for ... Stephen L. Brotherton , MD, president of the ... doctors are determined to make health care better and ...
(Date:5/23/2013)... 2013   Direct to implant, or "one ... appropriate option for many women with BRCA (BReast ... breast cancer risk, or with breast cancer. Traditionally, ... a second surgery to insert permanent implants, but ... as mastectomy can be a medically and cosmetically ...
(Date:5/23/2013)... 23, 2013  BioElectronics Corporation (OTC Pink: BIEL), the ... on the FDA panel meeting for non-thermal shortwave diathermy: ... Pulsed Shortwave Therapy Meeting was held on May 21, ... The focus of the meeting was very narrow, in ... solely on the application of non-thermal shortwave diathermy for ...
Breaking Medicine Technology:TMA Launches Physician Services Organization for Patient Care 2TMA Launches Physician Services Organization for Patient Care 3TMA Launches Physician Services Organization for Patient Care 4Direct to Implant ("One Step") Mastectomy Breast Reconstruction Reduces Number of Surgeries and Time to Final Cosmetic Results 2Direct to Implant ("One Step") Mastectomy Breast Reconstruction Reduces Number of Surgeries and Time to Final Cosmetic Results 3BioElectronics and Pulsed Shortwave Therapy Make Progress 2
... 23 CRF Health garnered nine awards recently in the Business-to-Business ... Awards, for their bold, new communications aimed at healthcare professionals involved in ... campaign, Langland, at the awards night in London . , ... Judged by some of the top ...
... Role in Moving HIV Prevention Research Agenda Forward , ... VIENNA , July 23 The draft ... Prevention Trials were released yesterday at the International AIDS Conference in ... funders, sponsors, and implementers with systematic guidance on how to effectively work with ...
Cached Medicine Technology:CRF Health is Awarded for Getting Closer 2CRF Health is Awarded for Getting Closer 3New Edition of Guidelines for Involving Communities in HIV Prevention Research Released at International AIDS Conference 2
(Date:5/25/2013)... great companions for senior citizens, but elderly people who always ... likely to crash than those who never drive with a ... licensed drivers aged 70 and older. The nearly 700 participants ... their pet in the car. Among those who always ... high as among those who never drove with their pet. ...
(Date:5/25/2013)... 25, 2013 Absolute Surgical Specialists, serving Sun ... the NALA’s businesses throughout the country participating in Shop Local ... in the nationwide event as he understands what military families ... the Army. He said, “I wanted to give something back, ... but I live here too.” , Shop Local for a ...
(Date:5/25/2013)... NY (PRWEB) May 25, 2013 On ... to brain cancer research and advocacy, comments on a ... Physics, that shows incorporating cold atmospheric plasma into brain ... , According to a Science Daily ... Physics (MPE), biologists and physicians demonstrated the “synergistic effect ...
(Date:5/25/2013)... Pompton Plains, NJ (PRWEB) May 25, 2013 ... Apple’s iPhone. The universal app version of Word Hunt ... Universal app versions of Concentration, Edge Match, Flash 2, Sudoku ... , The brain games’ gameplay and revolutionary lifetime brain ... and 4 inch displays. , “100 years of brain fitness ...
(Date:5/25/2013)... 25, 2013 Ayurveda is the ... wisdom of life". While a medical science, its scope enters ... consciousness. Its fundamental philosophy is that disease is the end ... order to re-establish optimal health, one must discover where we ... style which brings us back into perfect harmony. , The ...
Breaking Medicine News(10 mins):Health News:Seniors More Likely to Crash When Driving With Pet: Study 2Health News:Dr. Craig Amshel of Absolute Surgical Specialists Offering Bowel Prep During the Shop Local for a Cause Event 2Health News:Voices Against Brain Cancer Comments on Study that Shows Cold Plasma’s Success Against Brain Cancer Cells 2Health News:Acuity Games Apps Come to the iPhone 2Health News:Fundamentos de Ayurveda in Mexico (Ayurvedic Principles) Offered by Escuela de Ayurveda de California 2
... say , THURSDAY, Feb. 18 (HealthDay News) -- For ... anxiety disorder, a new study has found that the ... authors say the research could provide new insight ... , "Patients experience anxiety and worry and respond ...
... get into accidents, , THURSDAY, Feb. 18 (HealthDay News) ... sleep or poor quality sleep are twice as likely ... "We think that adolescents should simply not drive while ... driving is expected," said lead researcher Dr. Fabio Cirignotta, ...
... ... better than ever, have energy all day, all without drugs. , ... (PRWEB) February 9, 2010 -- Transparent Holographic Chips are ... cutting edge 21st century technology. Research has shown that each of the millions of molecules ...
... , ... begin sooner than later, says substance abuse expert Glenn Williams in his new Authentic/Biblica book, ... (PRWEB) February ... Family COO Glenn Williams, a psychologist and substance abuse expert who has worked with ...
... ... to HTML coding services. Convert2XHTML.com offers a full range of PSD to XHTML / PSD ... blog themes and templates for open source content management engines (Joomla, Drupal, etc). , ... Charlotte, USA (PRWEB) February 18, 2010 ...
... ... on how to connect instead of collide with colleagues to get results. The Communication Problem ... , ... The Communication Problem Solver–Simple Tools and Techniques for Busy Managers (AMACOM) was rated one of ...
Cached Medicine News:Health News:Anxiety Disorder Patients Process Emotions Differently 2Health News:Tired Teens Prone to Car Crashes 2Health News:Tired Teens Prone to Car Crashes 3Health News:CieAura has Announced the Release of a New Holographic Chip 2Health News:Talking Smack to Keep Kids Drug-Free 2Health News:Talking Smack to Keep Kids Drug-Free 3Health News:Convert2XHTML.com Now Introduces Separate Team for Quality Check and Internal Audit to Improve Quality PSD to HTML Conversion 2Health News:Convert2XHTML.com Now Introduces Separate Team for Quality Check and Internal Audit to Improve Quality PSD to HTML Conversion 3Health News:The Communication Problem Solver Snags Spot on “Best Books of Year” List 2Health News:The Communication Problem Solver Snags Spot on “Best Books of Year” List 3
... test is a single use, qualitative, visually ... antibodies to Human Immunodeficiency Virus Type 1 ... oral,mucosal transudate specimens. It is intended for ... clinical diagnosis of HIV,infection. This test may ...
...
...
... The VPAP III ST-A combines the ... III series with adjustable trigger and ... of clinician and patient-friendly alarms in ... VPAP III ST-A offers optional integrated ...
Medicine Products: