Navigation Links
Successful Diabetes Product Launches Balance Digital & Traditional Public Relations Tools
Date:1/4/2012

CHAPEL HILL, N.C., Jan. 4, 2012 /PRNewswire/ -- Successfully launching a new diabetes product in this digital age still relies heavily on traditional public relations tools, namely press releases, media interviews, health fairs, and educational pamphlets. However, introducing new technologies into a launch plan is an effective way to inform patients and physicians of the new product.

Among the most effective technologies for reaching patients and physicians about a new diabetes product are online advocacy groups, branded web sites, and e-newsletters, according to commercial executives who participated in primary research on "Educating the Marketplace to Support Successful Diabetes Product Launches" conducted by Best Practices, LLC. Podcasts are one of the least effective technologies for informing patients, but achieve some success in reaching physicians.

Download a complimentary white paper at http://www3.best-in-class.com/rr1139.htm that includes selected best practices drawn from extensive primary research with executives from 26 leading companies.

Key insights from other areas of the research include:

  • 89% of companies start engaging thought leaders and key investigators in clinical trial protocol development at Phase II or before. The largest response groups signaled Phase II as the kickoff to most thought leader services.
  • Engaging thought leaders and key investigators in clinical trial protocol development is rated by 94% of companies as one of the most important thought leader education activities.

"Educating the Marketplace to Support Successful Diabetes Product Launches," a primary research study conducted by Best Practices, LLC, is a 161-page report with more than 450 benchmark metrics and 41 executive narratives, providing launch leaders the most effective physician, payer and patient education practices conducted from clinical development through launch.

Executives and managers in the diabetes therapeutic area use this research to compare their market education tactics and strategies with those of leading organizations.

For more information on this study and other recent primary research studies, contact us at 919.403.0251 or at bestpractices@best-in-class.com.

BEST PRACTICES, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies.

The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations.

Best Practices, LLC believes in the profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies.


'/>"/>
SOURCE Best Practices, LLC
Copyright©2010 PR Newswire.
All rights reserved

Related medicine technology :

1. Valeant Announces Successful Results From Phase III Onychomycosis Trials
2. Successful ILM-Blue Patent Opposition Proceedings Before the European Patent Office; Patent Validity Confirmed
3. Successful Market Education Strategies and Tactics for New Pharmaceutical Product Launches in the Oncology Therapeutic Area
4. Pieris Announces Results and Successful Completion of its PRS-050 Anticalin Phase I Trial at AACR-EORTC-NCI Molecular Targets and Cancer Therapeutics Conference
5. Mylan Successfully Upsizes and Completes Refinancing of Credit Facility
6. GeckoSystems Successfully Applies Its Mobile Robot Solutions to Improve Wheelchair Safety
7. NephroGenex Announces the Successful Completion of PYR-210
8. AtheroNova Completes Successful Pre-IND Meeting with FDA on AHRO-001
9. Elusys Initiates Third Clinical Safety Study of Anthim, a New Anthrax Treatment; Company Successfully Completes Manufacturing at Commercial Scale
10. Market Education Tactics and Strategies to Support Successful Oncology Product Launches
11. Mylans Dey Pharma Successfully Obtains Patent Reexamination Certificates for Two Perforomist® Patents
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/12/2016)... Feb. 12, 2016 /PRNewswire/ - Demers Ambulances announces its first delivery ... Okaloosa County Emergency Medical Services (EMS) ... and one LT2 van. Quality Emergency Vehicles in ... for the sale.  This is the latest in Demers, ongoing ... Vice President at Demers. --> Benoit LaFortune , ...
(Date:2/12/2016)...  Memorial Hermann Health System has teamed up with ... bring a one-of-a-kind experience to pediatric patients at ... as 360-degree video and Google Cardboard, Howard was able ... giving the patients and their families an unexpected, and ... on video . Memorial Hermann IRONMAN ...
(Date:2/12/2016)... 12, 2016  Aralez Pharmaceuticals Inc. (Nasdaq: ARLZ ... Company will ring the Nasdaq Closing Bell at the ... at 4:00 p.m. ET on Tuesday, February ... Adrian Adams , will perform the honorary ... 4:00 p.m. ET.  A live webcast will be available ...
Breaking Medicine Technology:
(Date:2/12/2016)... ... ... Each year, the American Physical Therapy Association (APTA) offers a Combined Sections Meeting. ... Almost 10,000 physical therapists across the country are expected to attend this annual convention ... field and network with their colleagues. As in years past, HydroWorx is proud ...
(Date:2/12/2016)... , ... February 12, 2016 , ... ... Leadership Series at Zuckerberg San Francisco General Hospital on April 5-7. The series ... behaviors and create new habits. The workshops cover a broad range of topics, ...
(Date:2/12/2016)... ... 2016 , ... AssureVest Insurance Group, a locally owned insurance firm with offices ... raise funds earmarked to purchase computers and software for Mrs. Harrison’s 2nd and 3rd ... in a low-income area and has more than 60 2nd and 3rd graders with ...
(Date:2/12/2016)... ... February 12, 2016 , ... ... metro area, celebrates the beginning of the latest charity campaign in their community ... through art. Donations to this worthy cause are currently being accepted at: ...
(Date:2/12/2016)... ... February 12, 2016 , ... ... and surrounding communities by continuing it’s commitment to act as Agents of Change ... organization works closely with area homeless families to fulfill immediate needs and help ...
Breaking Medicine News(10 mins):