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Successful Clinical Trials and Launch in New Zealand Spurs Phloe to Enter US Market
Date:2/4/2008

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David Mastroianni Trevor Wilkinson

President CEO

Natural Growth Ltd Vital Foods Ltd

Ph 801 953 3508 Ph + 64 9 275 5073

E: naturalgrowth@earthlink.net E: trevor@vitalfoods.co.nz

About Vital Foods

Auckland based nutraceutical manufacturer, Vital Foods, is committed to producing natural products, derived from kiwifruit and backed up by solid science, to help people the world over lead healthier and more vibrant lives.

In 2006, New Zealand based venture capital fund BioPacificVentures (a $100 million Australasian food, health and agbio venture capital fund) led what is now a NZ$7m investment co-funded by Seeka Kiwifruit Industries Ltd, to support Vital Foods' commercialisation and expansion process.

http://www.vitalfoods.co.nz

About Dr Iona Weir

Cell biologist, Dr Iona Weir is one of only half a dozen scientists in the world specializing in both plant and mammalian physiology.

Dr Weir has a PhD from Auckland University and in 1997 was awarded an international award, the Young Scientist of the Year by the International Society for Analytical Cytology. Dr Weir established the bioactives screening

platform for HortResearch, a wholly New Zealand Government owned fruit science company, and has extensive knowledge of kiwifruit.

About Natural Growth

David Mastroianni has held various executive positions for Solgar Vitamin & Herb, the leading supplement brand in independent U.S. health food stores, and Weider Nutrition, a major supplement and nutraceutical company in the diet, sports nutrition and vitamin product categories. From 1999 to 2003 Mr Mastroianni was president of Unicity Network, the global network marketing division of Royal Numico. Based in Salt La
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SOURCE Vital Foods
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