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Study Demonstrates Mindful Approach to Aging
Date:10/18/2007

in memory, the IMPACT study will also measure the improvements in cognitive abilities directly reported by study participants themselves.

According to a report commissioned by the National Institute on Aging, the U.S. population of adults 65+ will double in size within the next 25 years. By 2030, almost 1 in 5 Americans -- approximately 72 million people -- will be 65 years or older. Today's older Americans are much different from their predecessors -- they live longer, have lower disability rates, demand higher levels of healthcare, and are significantly more proactive in identifying, evaluating, and providing for their own health -- both physical and cognitive.

"Not all programs positioned as brain training are alike," says Principal Investigator Dr. Elizabeth Zelinski of the Andrus Gerontology Center at USC. "The Brain Fitness Program is the first widely available program to go beyond train-to-the-task approach and really address the underlying brain functions that scientists believe lead to changes in memory with age." The hope is that the Brain Fitness Program will demonstrate improvements in standard clinical tests of memory, but also show that individuals feel more vital and confident after use, says Zelinski. "Our obligation, as cognitive psychologists, is to really put these programs to the test and evaluate their efficacy," continues Zelinski. "The implications for a truly effective brain fitness training program on the cognitive health of seniors would be enormous."

About Posit Science

Posit Science Corporation develops science-based brain health programs. The company works with more than 50 brain scientists from leading universities around the world to create training programs that enhance cognitive performance. Its assessments and exercises are based on neuroplasticity the -- brain's ability to "rewire" through intensive, repetitive and progressively challenging activity. The company's Brain Fitness Program is distributed without
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