Navigation Links
Study Delivers Investment Benchmarks across Key New Product Launch Activities in Pharmaceutical Sector
Date:1/25/2013

CHAPEL HILL, N.C., Jan. 25, 2013 /PRNewswire/ -- In order for a new product to gain market foothold in today's competitive pharmaceutical industry, executives must understand where and when to invest in key launch activities. At the same time, product launch leadership has to balance the goals of containing expenditures and generating a successful launch.

To help launch leaders understand effective spend levels for pre-launch and launch activities, research and benchmark consulting firm Best Practices, LLC has published a new study that sheds light on investment levels and frequency across 12 key marketing, education, and payer activities. The study includes overall investment benchmarks by different product types for launch year and each of the three years prior to launch.

The report, "New Product Launch Spend: What it Takes to Win in the U.S. Market" will help leaders in the pharmaceutical sector develop effective launch and pre-launch activity budgets to support successful U.S market entry for new products. The study provides benchmarks that can serve as a reference for brand and launch leaders as they develop budget strategies and allocate funds for new brands.

Key topics covered in the study include:

  • Average Cost: Industry average cost for new pharmaceutical product launch
  • Primary/Specialty Comparison: Cost comparison for specialty versus primary products
  • Budget Allocation: Percentage of budget allocated to 12 key marketing, education and
    market access activities during and prior to launch
  • Activities Timing: Timing for conducting promotional and educational launch activities
  • Future Allocation Trends: Launch activities expected to gain a greater share of the budget in the coming 24-36 months, and activities expected to receive reduced share

The 67-pag
'/>"/>

SOURCE Best Practices, LLC
Copyright©2012 PR Newswire.
All rights reserved

Page: 1 2

Related medicine technology :

1. Active Lifes BioDent Reference Point Indenter Validated in Study Published by Osteoporosis Medical Opinion Leaders
2. New Study Introduces Valuable Tool to Aid Doctors and Patients in Choosing Successful Outcomes for Cheek Rejuvenation
3. Vanda Announces Positive Results in the Second Phase III Study (RESET) of Tasimelteon for the Treatment of Non-24-Hour Disorder
4. Scottsdale Healthcare, TGen study shows Abraxane/gemcitabine combination extends survival of pancreatic cancer patients
5. BioDelivery Sciences Announces Completion of BNX Safety Study
6. Harris Poll Study Links Emotional Connection to Physicians Trust in Pharmaceutical Products
7. AstraZeneca Announces Top-Line Results of OSKIRA-4 Phase IIb Study of Fostamatinib as a Monotherapy for Rheumatoid Arthritis
8. Unigenes Phase 2 Study of Oral PTH for the Treatment of Osteoporosis in Postmenopausal Women Featured in Bone
9. New Study Shows Promise For Women Needing Mesh-Augmented Pelvic Organ Prolapse (POP) Repair
10. BodyMedia Collaborates on Federal Health Research Study
11. Follow-up Results of Phase 2 Study of Investigational Agent, Ibrutinib, in Relapsed/Refractory Mantle Cell Lymphoma Presented at American Society of Hematology Annual Meeting
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:7/29/2015)... Roche (SIX: RO, ROG; OTCQX: RHHBY) ... Mutation Test v2 for Premarket Approval (PMA) to ... a companion diagnostic test for AZD9291, an AstraZeneca ... with an acquired resistant mutation.  ... adenocarcinoma with tumor containing an EGFR sensitizing mutation ...
(Date:7/29/2015)... , July 29, 2015 Dignity Health Saint ... Institute, combining the services of the hospital,s former Total ... centralized location, and expanding services to include shoulder orthopedic ... from Saint Francis Memorial Hospital at 1199 Bush Street. ... a premier center aimed at providing a continuum of ...
(Date:7/29/2015)... 29, 2015  Unilife Corporation ("Unilife" or the "Company") ... manufacturer and supplier of injectable drug delivery systems, today ... provides the Company with flexibility and control to support ... signed an equity purchase agreement for up to $45 ... Chicago -based institutional investor, which provides ...
Breaking Medicine Technology:Roche submits filing to FDA for companion diagnostic for non-small cell lung cancer drug therapy 2Roche submits filing to FDA for companion diagnostic for non-small cell lung cancer drug therapy 3Saint Francis Memorial Hospital Orthopedic Institute Offers Comprehensive Orthopedic Care in One Location 2Unilife Announces Multifaceted Financing Strategy 2Unilife Announces Multifaceted Financing Strategy 3Unilife Announces Multifaceted Financing Strategy 4Unilife Announces Multifaceted Financing Strategy 5
... Passage of Health Care Reform Bill , Critical ... , BOISE, Idaho, Nov. 7 Today the ... legislation that would strengthen Medicare for seniors and end discrimination ... affordable health coverage. , The Affordable Health Care ...
... patients with hereditary angioedema (HAE) have prodromal symptoms that ... time to initiate treatment and decrease the morbidity associated ... at the 2009 American College of Allergy, Asthma & ... as fatigue and nausea, which occur frequently before an ...
Cached Medicine Technology:AARP Idaho Key Vote News Alert 2AARP Idaho Key Vote News Alert 3Prodromal Symptoms Warn of Hereditary Angioedema Attacks, Give Patients Time to Start Therapy and Decrease Morbidity 2Prodromal Symptoms Warn of Hereditary Angioedema Attacks, Give Patients Time to Start Therapy and Decrease Morbidity 3
(Date:7/30/2015)... Mequon, Wisconsin (PRWEB) , ... July 30, 2015 , ... ... rejuvenation. Kybella is a nonsurgical treatment designed specifically for the elimination ... is one of the first locations in the state of Wisconsin to offer this ...
(Date:7/30/2015)... ... July 30, 2015 , ... ... Earns National Cancer Institute Designation , The Tisch Cancer Institute (TCI) at the ... Institute (NCI)-designated cancer center. TCI joins an elite group of 69 cancer institutions ...
(Date:7/30/2015)... ... 2015 , ... Author Dr. Raul Llanos seeks to empower readers ... self-help book, “ Consciously Healing our Webs of Health, Wellbeing, Success, and Abundance ” ... take responsibility for ourselves, we can create better realities.” His book illustrates the possibilities ...
(Date:7/30/2015)... (PRWEB) , ... July 30, 2015 , ... ... fight with its Medicare administrative contractor (MAC) over submitted claims for bariatric surgery ... it a challenge to program integrity, Becky Dennis, a nurse auditor at WellSpan ...
(Date:7/30/2015)... UT (PRWEB) , ... July 30, 2015 , ... When trying to gain weight, many people place a lot of ... amount of calories that need to be consumed. However, another key component to successful weight ... gain weight. To assist with this, CB-1 Weight Gainer gives three tips on when ...
Breaking Medicine News(10 mins):Health News:Quintessa MedSpa Offers Nonsurgical Double-chin Elimination 2Health News:The Tisch Cancer Institute at Icahn School of Medicine at Mount Sinai Earns National Cancer Institute Designation 2Health News:The Tisch Cancer Institute at Icahn School of Medicine at Mount Sinai Earns National Cancer Institute Designation 3Health News:The Tisch Cancer Institute at Icahn School of Medicine at Mount Sinai Earns National Cancer Institute Designation 4Health News:The Tisch Cancer Institute at Icahn School of Medicine at Mount Sinai Earns National Cancer Institute Designation 5Health News:The Tisch Cancer Institute at Icahn School of Medicine at Mount Sinai Earns National Cancer Institute Designation 6Health News:New book by Dr. Raul Llanos: ‘The power to change is within’ 2Health News:New book by Dr. Raul Llanos: ‘The power to change is within’ 3Health News:Hospital Details Fight for Bariatric Surgery Reimbursement in AIS Newsletter 2Health News:Hospital Details Fight for Bariatric Surgery Reimbursement in AIS Newsletter 3Health News:CB-1 Weight Gainer Gives Three Tips on When to Eat to Gain Weight 2Health News:CB-1 Weight Gainer Gives Three Tips on When to Eat to Gain Weight 3
... features of the anthroposophical lifestyle, such as restrictive use ... allergic disease in children// , according to a new ... Steiner developed the anthroposophic lifestyle in which health is ... followers integrate modern medicine with alternative, nature-based treatments. ...
... to be reclassified again, according to campaigners. The UK’s Advisory ... drug //is connected to mental disorders. This may result in ... years. It had been classified as a Class C substance ... the use of the drug has to be conducted, as ...
... Erdogan tried to quell fears of a pandemic by saying ... country // , is now under control. ... monitor it closely," Erdogan newsmen with visiting Japanese Prime Minister ... out of the question," he added. People identified as carriers ...
... Indians (NRI) have been called upon by Oscar Fernandes, ... to take an active part in the AIDS awareness ... the involvement of related agencies and organizations to contribute ... announcement while addressing the Panel Discussion on HIV/AIDS in ...
... winter flu in the UK is reported to be on the decline. ... every 100,000 people. This figure // has been on the decline ... reason for this is reported to be the immunity that the people ... the mutations it goes through every year. ,Most of ...
... Scientists at the University of Bonn in Germany have come up ... that a substance present in sunflowers prevents // the AIDS virus ... this would also apply to the actual disease. ,The ... a new class of AIDS drugs. But this is available in ...
Cached Medicine News:Health News:Anthroposophical Lifestyle Reduces Risk Of Allergic Disease In Children 2Health News:Turkish PM says bird flu under control 2Health News:Sunflowers Could Hold the Key to New Class of AIDS Drugs 2
... The Calypte AwareTM HIV-1/2 OMT test is ... vitro immunoassay for the,detection of antibodies to ... Type 2 (HIV-2) in human oral,mucosal transudate ... a point-of-care aid in the clinical diagnosis ...
... The OcuLight OR (532 nm) ... green product,family. The OcuLight family is ... use, and portability and it makes,up ... ophthalmic lasers. ,The OcuLight OR laser ...
...
...
Medicine Products: