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Studies Show Pharma has a Strong Opportunity to Market to New Decision Makers via Digital Channels
Date:2/7/2013

ation, please visit www.manhattanresearch.com/ttpfdm.

About Taking the Pulse® Pharmacists 2012
Taking the Pulse® Pharmacists from Manhattan Research is focused on how U.S. pharmacists use various channels and sources, including digital content and mobile devices, for professional purposes, pharma interaction, and patient care. The study surveyed 752 U.S. pharmacists online in September and October of 2012. For more information, please visit www.manhattanresearch.com/ttppharmacists.

About Taking the Pulse® Nurses 2012
Taking the Pulse® Nurses is Manhattan Research's annual market research study and syndicated advisory service focused on how U.S. nurses, advanced practice registered nurses (APRNs) and physician assistants (PAs) use the Internet, digital media, mobile devices and other technologies for professional purposes, pharma communication and patient interaction. The study was fielded in Q2 2012 among 1,019 U.S. practicing nurses and physician assistants. For more information, please visit www.manhattanresearch.com/ttpnurses.

About Manhattan Research
Manhattan Research, a Decision Resources Group company, conducts annual research studies covering digital health trends among healthcare professionals and consumers in the Americas, Europe, and Asia-Pacific. Broad research can be segmented by target specialist and therapeutic audiences. For more information please contact sales@manhattanresearch.com, call 1.888.680.0800, ext 2, or visit www.manhattanresearch.com.

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