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Studies Show Pharma has a Strong Opportunity to Market to New Decision Makers via Digital Channels
Date:2/7/2013

a and device manufacturer websites.

"Pharma is reconsidering who their customer is – and not a day too soon," said Monique Levy , Vice President of Research at Manhattan Research. "The good news is that nurses, formulary decision makers and pharmacists are highly accessible online and recognize that pharma can add value and help them succeed in this new outcome-based world."

Upcoming Conference! iPharma 2013 - Digging for Data — Breakdown of Emerging Audience Members for Pharma Digital Promotion, Tuesday, February 12 at 2:10 pm ET

Vice President of Research, Monique Levy is presenting "Digging for Data — Breakdown of Emerging Audience Members for Pharma Digital Promotion" at the 2013 iPharma conference for those interested in learning more about Taking the Pulse® Pharmacists, Taking the Pulse® Formulary Decision Makers and Taking the Pulse® Nurses, as well as highlights from the new data. Register today!

About Taking the Pulse® Formulary Decision Makers 2012
Taking the Pulse® Formulary Decision Makers from Manhattan Research is designed to address the unique challenges faced by marketers targeting formulary decision makers (P&T committee members) in payer organizations, PBMs, and large hospitals. The study explores the formulary and pre-authorization decision making process, as well as how formulary decision makers use the Internet, key digital information sources and other pharma-provided services and tools. The study surveyed 205 Managed Care Organizations (MCOs), Pharmacy Benefit Managers (PBMs), and Hospital Pharmacy & Therapeutic (P&T) committee members in the United States in October of 2012. For more inform
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SOURCE Manhattan Research
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