Navigation Links
Strong Rx-to-OTC Switch Performance and Holistic Marketing Drive Solid OTC Drug Market Growth in 2011, According to Kline
Date:3/29/2012

PARSIPPANY, N.J., March 29, 2012 /PRNewswire/ -- Aided by the launch of Rx-to-OTC switch brand Allegra (Sanofi-Aventis) and strong growth of private labels, allergy relief products grew 16.3% in 2011 to become the fastest growing category on the U.S. OTC drug market, according to the Nonprescription Drugs USA 2011 report by international consulting and research firm Kline & Company. The U.S. OTC drug market posted a gain of 2.4% reaching $21.4 billion in 2011 at the manufacturers' level.

Past Rx-to-OTC switch brands continued to perform well with Rogaine (Johnson & Johnson) and Plan B (Teva Pharmaceutical) both seeing strong gains in the hair regrowth products and contraceptives markets, respectively. Similarly, private-label OTCs had another stellar year in 2011, benefitting from new product launches and the sustained outages of many of Johnson & Johnson's OTC brands from store shelves. Overall, private-label OTCs are up 8.7% and now account for over a quarter of the overall OTC market.

Johnson & Johnson's OTC unit continued to experience steep declines as a result of its manufacturing issues with sales down 17.4% in 2011. However, most other major branded OTC companies performed well in 2011. Sanofi-Aventis' OTC sales were up over 100% in 2011, bolstered by the launch of Allegra. Pfizer saw an increase of 5.6% based on strong sales of the Centrum, Advil, and Caltrate lines. Novartis recorded a 4.6% gain driven by growth of Excedrin, Triaminic, and Maalox. Sales gains from Nyquil, Dayquil, Metamucil, and Align helped lift Procter & Gamble's OTC sales up 4.5%, while Bayer's OTC sales enjoyed 4.0% growth in 2011 based on gains of One-A-Day, Aleve, Bayer Aspirin, and Alka-Seltzer.

Smaller companies also managed to post solid, above industry average gains in 2011. Prestige Brands' OTC sales rose 15.1% in 2011 as it ex
'/>"/>

SOURCE Kline & Company
Copyright©2010 PR Newswire.
All rights reserved

Page: 1 2 3

Related medicine technology :

1. Consumer Reports Poll: Americans Overwhelmingly Support Strong Medical Device Safety Oversight
2. Leading Industry Multinationals Participate in Medical Device Costa Rica Panel: "Developing a Strong Supplier Base"
3. Dehaier Medical Awarded Strong Credit Rating From Beijing Zhongguancun Enterprises Credit Promotion Association
4. Endo Pharmaceuticals Reports Strong Fourth Quarter Financial Results; Provides 2012 Financial Guidance
5. Consumers Union to Testify for Stronger Medical Device Safety Oversight at House Hearing Today
6. Biosensors Reports Continued Strong Sales and Earnings Growth in the Third Quarter of Fiscal Year 2012
7. Nano Mask Opens Office in Riyadh, Saudi Arabia Due to Strong Demand for Companys Products
8. Mindray Medical Exceeds 2011 Product Development Targets and Announces Strong 2012 Pipeline
9. Questcor Pharmaceuticals Reports Strong Finish to 2011
10. First Ever InnoPack Event Has Strong Turn Out and a Focus on Innovation
11. American Association of People With Disabilities and Consumer Advocates Strongly Oppose Medicare Wheelchair Policy That Will Harm Medicare Beneficiaries
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:3/31/2015)... , March 31, 2015 UHC has released ... use of medical devices based on cost and quality ... preference items (PPIs). The study examined utilization of PPIs—which ... supply expenses 1 —at 10 academic medical centers, focusing ... and cardiac valves. The study, begun ...
(Date:3/31/2015)... , March 31, 2015 /CNW/ - Today, the Honourable Rona ... and animal health organizations to discuss the Government of ... resistance (AMR). The roundtable provided an ... to share their priorities and discuss roles and responsibilities ... ensuring their optimal use (also known as antimicrobial stewardship) ...
(Date:3/31/2015)... 31, 2015 Mauna Kea Technologies ... laser endomicroscopy platform, today announced the set-up of an ... hospital center). The CHU de Grenoble is now the ... propose to its gastroenterology, interventional pulmonology and urology patients ... standard of care thanks to the endomicroscopy technology developed ...
Breaking Medicine Technology:UHC Study: Variations in Use of Physician Preference Items Affect Patient Outcomes and Costs 2UHC Study: Variations in Use of Physician Preference Items Affect Patient Outcomes and Costs 3Government of Canada hosts roundtable discussion to advance Canada's work on antimicrobial resistance 2Government of Canada hosts roundtable discussion to advance Canada's work on antimicrobial resistance 3Government of Canada hosts roundtable discussion to advance Canada's work on antimicrobial resistance 4Grenoble University Hospital First Hospital in France to set up a Multidisciplinary Optical Biopsy Program With the Cellvizio Endomicroscopy Platform 2Grenoble University Hospital First Hospital in France to set up a Multidisciplinary Optical Biopsy Program With the Cellvizio Endomicroscopy Platform 3
(Date:4/1/2015)... It is the meat that has become an ... wrapped around other foods, infused into cocktails and even made ... the gateway meat for vegetarians and the perfect food. To ... Meat Institute (NAMI) has developed a new Ultimate Guide ... bacon processing plant and companion brochure with ...
(Date:4/1/2015)... 2015 Pricing Healthcare has added facilities ... bring coverage to a third of all US states. ... Kansas, and Iowa, and the first dedicated eye center in the ... TX was also added. , In addition, the site reached a ... interest in the platform continue to grow across the country. , ...
(Date:4/1/2015)... WA (PRWEB) April 01, 2015 With so ... been forced to spend much of their time indoors. When ... maintain clean, healthy air. The latest article from Clean ... the air quality in their homes. , One of ... is for homeowners to keep houseplants. The article states that, ...
(Date:4/1/2015)... Middleburg, VA (PRWEB) April 01, 2015 ... rewarding habit to form. Its rewards are inestimable." - ... recognizes outstanding individuals in the water resources profession. ... now open. Please consider nominating yourself, a colleague, or ... May 1, 2015. Learn more about the AWRA Awards ...
(Date:4/1/2015)... TX (PRWEB) April 01, 2015 Decora Preset ... is now available on ‘The Hardware City.’ The product helps ... to set a time and the related electronic device is ... a representative of the company said, “We are glad that ... Now customers can buy Countdown Timer Switch in just a ...
Breaking Medicine News(10 mins):Health News:New Ultimate Guide to Bacon Video Provides Inside Look at How Bacon is Made 2Health News:PricingHealthcare.com Adds Facilities in 5 States, Hits 10,000 Monthly Users Milestone 2Health News:PricingHealthcare.com Adds Facilities in 5 States, Hits 10,000 Monthly Users Milestone 3Health News:3 Simple Ways to Improve Home Air Quality Listed by Clean Crawls in Latest Article 2Health News:Nominations Sought for National Water Resources Awards and Student Scholarships 2Health News:Nominations Sought for National Water Resources Awards and Student Scholarships 3Health News:Leviton Decora Preset 30 Minute Countdown Timer Available On TheHardwareCity.com 2
... AIDS Hospice Now Serves as HIV/AIDS Care Hub, ... its filing of a lawsuit against the City of ... breach of contract and for a,"judicial determination" regarding the ... the US, largest non-profit HIV/AIDS,healthcare, research, prevention and education ...
... food labels , , SUNDAY, Feb. 24 (HealthDay News) -- ... can improve your heart health, but also your overall ... to be guided toward healthier choices for your heart, ... Cathy Fitzgerald, registered dietitian with MFit, the University of ...
... to the Lesbian, Gay, Bisexual and Transgender ... (LGBT) Movement By Early Microsoft Employee Pride ... Pride Foundation of Seattle is honored,to announce the establishment ... Mr. Weiland,s gift of $65 million is the largest single ...
... likely to have an attack, study finds , , SATURDAY, ... factors and more barriers to health care may be among ... States than in Europe, a new study suggests. , Researchers ... and 30,120 people in 11 European countries, and found that ...
... improving patient safety and enabling better information management for ... caregivers and patients., ORLANDO, Fla., Feb. 22 , ... (HIMSS) 2008 Conference & Exhibition, ... showcase in its booth (No. 2247) new solutions designed ...
... users diagnosed almost 7 years earlier than nonsmokers , , ... with significant exposure to secondhand smoke should start getting ... than the current recommended age of 50, a new ... Medical Center in New York analyzed the cases of ...
Cached Medicine News:Health News:AHF Sues L.A. Housing Dept. to Prevent Closure of AIDS Site 2Health News:AHF Sues L.A. Housing Dept. to Prevent Closure of AIDS Site 3Health News:AHF Sues L.A. Housing Dept. to Prevent Closure of AIDS Site 4Health News:AHF Sues L.A. Housing Dept. to Prevent Closure of AIDS Site 5Health News:How to Be Heart Smart at the Supermarket 2Health News:Ric Weiland Leaves $65 Million to Support Gay Rights and HIV/AIDS Organizations 2Health News:Ric Weiland Leaves $65 Million to Support Gay Rights and HIV/AIDS Organizations 3Health News:More Risk Factors, Less Access to Care Behind Higher Stroke Rates in U.S. 2Health News:Microsoft to Showcase Innovative Solutions for Healthcare Providers and Consumers at HIMSS 2008 Annual Conference & Exhibition 2Health News:Microsoft to Showcase Innovative Solutions for Healthcare Providers and Consumers at HIMSS 2008 Annual Conference & Exhibition 3Health News:Earlier Colon Cancer Screens Urged for Smokers 2
Inquire...
Inquire...
Flextend is a hydrocolloid skin barrier that is designed to be the most resistant to discharge and is the barrier of choice for urostomies and high output ileosotomies....
Premier pouches provide the ultimate in skin protection with our long wearing Flextend skin barriers and superior comfort with our soft and silky ComfortWear panels....
Medicine Products: