Navigation Links
StrikeForce Teams Up With Story Worldwide
Date:7/12/2011

NEW YORK, July 12, 2011 /PRNewswire/ -- Snatching another page from the primer of consumer advertising, StrikeForce Communications has signed an agreement with Story Worldwide, a global content publisher, to produce highly informative and entertaining campaigns—specifically designed to generate talk value—for the healthcare market.

The two firms today embarked on their first project, a multi-million dollar DTC women's health campaign for one of the world's leading pharmaceutical companies.  Other collaborations are in the works.

"We chose Story because of the company's track record in producing compelling narratives about specific brands, using content that reflects the user's concerns," said Mike Rutstein, founder and president of StrikeForce, who pointed out that the storytelling approach is particularly effective for brands where a lot of decision-making is involved.  

According to Rutstein, healthcare—like luxury cars and vacations—is a considered purchase, meaning that the consumer will think hard and weigh the pros and cons before committing. "Filling a prescription is not an impulse purchase," he explained. "Most consumers want to know the benefits and risks before they make a medical decision.  Storytelling—in which brand experiences are described from the user's point of view—can be especially helpful when a brand must overcome a stigma that might be associated with a specific condition or therapy."

Adopting a narrative approach is a powerful tool, one that Story Worldwide has successfully employed with products ranging from Lexus cars to De Beers diamonds. "We are living in a post-advertising age," said Keith Blanchard, Executive Creative Director of the digital marketing agency, which often uses animation to tell entertaining and informative brand stories. "It's a crowded media landscape out there," he added. "Without content, brands find it hard to be noticed."

The Story alliance is the latest undertaken by StrikeForce as part of its "precision pairing" approach.  "We tailor the talent—be it individuals or agencies—to the specific needs of the client," said Rutstein, who pointed out that companies are increasingly on the lookout for ideas that will separate their products from those of the competition.

The highly entrepreneurial agency, known for its unorthodox business model, was recently nominated for a major industry award honoring its visionary approach.

Launched in the fall of 2009, StrikeForce has six agency of record accounts, three of them for global brands.  Other accounts include professional and consumer healthcare assignments for Teva, Alcon, KCI, Abbott, Pozen and Pfizer. The agency specializes in advertising for prescription drugs, OTC products and medical devices. StrikeForce Communications is at 366 West 11th St, Suite 4F, New York, NY 10014. Tel: 917-475-1876.  E-mail:  mrutstein@strikeforcenyc.com. Website: www.strikeforcenyc.com.

Story Worldwide, launched in 2007, is a marketing agency committed to the idea that behind every brand there's a story, and that those who tell it best win. Working in all media channels around the world, Story relies on a narrative-based approach that has produced strong business results for luxury brands such as Lexus, De Beers, Faberge and Holland America Line as well as mass market products like Popsicle, Green Giant and Clinique Cosmetics. The company has offices in New York, London, Seattle and South Norwalk, Connecticut. For more information about Story Worldwide, please contact Chris Parker at 203.258.1588, or email: chris.parker@storyworldwide.com.CONTACT:Julie Laitin 212-572-9615 Email: jlaitin@julielaitin.com
'/>"/>

SOURCE StrikeForce Communications
Copyright©2010 PR Newswire.
All rights reserved

Related medicine technology :

1. NCIIA Funds University Biomedical Engineering Teams at BMEidea Awards
2. Pharmacy Technicians Assist Pharmacy Teams in Development of Drug Shortage Protocols
3. TV Personality Vanessa Minnillo Teams Up With Bayer and March of Dimes to Launch National Folate Awareness Campaign
4. Orange County-Based Charity Teams Up With SunPower Corp. to Distribute Wheelchairs in the Philippines
5. GNC Teams With Sakar International for Branded Health and Wellness Product Line
6. Carmen Marc Valvo, Designer and Cancer Survivor, Teams Up With Dulcolax® and the Colon Cancer Alliance to Make it Fashionable for Americans to Get Screened
7. Roche Teams with Womack Army Medical Center to Become First IVD Manufacturer approved for Remote Network Connectivity with DOD
8. LifeWatch Teams With UnitedHealthcare, The Largest Healthcare Insurer In The United States, As A Preferred National Provider Of Cardiac Monitoring Services To Reduce Patient Costs
9. CURE Magazine Teams Up With Amgen Oncology and Breakaway from Cancer® to Launch 2011 Extraordinary Healer Award for Oncology Nursing
10. Med Time Technology, Inc. Teams up with Give A Smile, Inc. to Provide Pill Timer™ Kits and Toys to Children and Parents at the Chris Evert Childrens Hospital of Broward General
11. Draeger Teams Up with International Aid to Supply Medical Equipment for Use in Developing Countries
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/17/2017)... 17, 2017 According to a new market ... Particle Counters), Application (Cleanroom Monitoring, Contamination Monitoring of Liquids), and End ... by MarketsandMarkets, the market is expected to reach USD 330.6 Million ... of 3.7% from 2016 to 2021. ... ...
(Date:2/17/2017)... -- Research and Markets has announced the addition of the ... offering. ... comprehensive analytics for the US, Canada , ... , Latin America , and Rest of World. Annual ... a six-year historic analysis is provided for these markets. Market data and ...
(Date:2/17/2017)... 17, 2017  BioDigital, Inc., creators of the ... their 3D body mapping technology with eClinicalWorks, a ... integration will be used to capture and present ... the human body. BioDigital pilots show using a ... also increasing the precision of clinical annotations compared ...
Breaking Medicine Technology:
(Date:2/20/2017)... ... February 20, 2017 , ... Chuck E. Cheese’s® and Center for Autism and ... at Chuck E. Cheese’s locations throughout New England, New York and New Jersey to ... experience the fun of visiting Chuck E. Cheese’s in a sensory-friendly environment. , ...
(Date:2/19/2017)... ... February 19, 2017 , ... Braun Industries will be participating as ... the event will take place February 23-25, 2017 at the Calvin L. Rampton Salt ... #909 with three new ambulances on display. , “JEMS is a ...
(Date:2/18/2017)... ... February 17, 2017 , ... ... Devicemakers , Sponsored by Axendia, **FDAnews Free Webinar**, March 1, 2017 — ... looking to reduce their regulatory burden? Pay dividends in enhanced and predictable ...
(Date:2/18/2017)... ... February 17, 2017 , ... Park Cities Pet Sitter ... Show on the Pet Life Radio network. The episode, which was posted this ... topics including: what factors led to Park Cities Pet Sitter’s being awarded the 2017 ...
(Date:2/17/2017)... ... February 17, 2017 , ... While EHR data has ... introduced an innovative workstation designed to reduce nursing fatigue while enhancing productivity. Based ... Workstation offers a lightweight, highly mobile, multi-functional alternative to the limitations of handheld ...
Breaking Medicine News(10 mins):