Navigation Links
StrikeForce Teams Up With Story Worldwide
Date:7/12/2011

NEW YORK, July 12, 2011 /PRNewswire/ -- Snatching another page from the primer of consumer advertising, StrikeForce Communications has signed an agreement with Story Worldwide, a global content publisher, to produce highly informative and entertaining campaigns—specifically designed to generate talk value—for the healthcare market.

The two firms today embarked on their first project, a multi-million dollar DTC women's health campaign for one of the world's leading pharmaceutical companies.  Other collaborations are in the works.

"We chose Story because of the company's track record in producing compelling narratives about specific brands, using content that reflects the user's concerns," said Mike Rutstein, founder and president of StrikeForce, who pointed out that the storytelling approach is particularly effective for brands where a lot of decision-making is involved.  

According to Rutstein, healthcare—like luxury cars and vacations—is a considered purchase, meaning that the consumer will think hard and weigh the pros and cons before committing. "Filling a prescription is not an impulse purchase," he explained. "Most consumers want to know the benefits and risks before they make a medical decision.  Storytelling—in which brand experiences are described from the user's point of view—can be especially helpful when a brand must overcome a stigma that might be associated with a specific condition or therapy."

Adopting a narrative approach is a powerful tool, one that Story Worldwide has successfully employed with products ranging from Lexus cars to De Beers diamonds. "We are living in a post-advertising age," said Keith Blanchard, Executive Creative Director of the digital marketing agency, which often uses animation to tell entertaining and informative brand stories. "It's a crowded media landscape out there," he added. "Without content, brands find it har
'/>"/>

SOURCE StrikeForce Communications
Copyright©2010 PR Newswire.
All rights reserved

Page: 1 2 3

Related medicine technology :

1. NCIIA Funds University Biomedical Engineering Teams at BMEidea Awards
2. Pharmacy Technicians Assist Pharmacy Teams in Development of Drug Shortage Protocols
3. TV Personality Vanessa Minnillo Teams Up With Bayer and March of Dimes to Launch National Folate Awareness Campaign
4. Orange County-Based Charity Teams Up With SunPower Corp. to Distribute Wheelchairs in the Philippines
5. GNC Teams With Sakar International for Branded Health and Wellness Product Line
6. Carmen Marc Valvo, Designer and Cancer Survivor, Teams Up With Dulcolax® and the Colon Cancer Alliance to Make it Fashionable for Americans to Get Screened
7. Roche Teams with Womack Army Medical Center to Become First IVD Manufacturer approved for Remote Network Connectivity with DOD
8. LifeWatch Teams With UnitedHealthcare, The Largest Healthcare Insurer In The United States, As A Preferred National Provider Of Cardiac Monitoring Services To Reduce Patient Costs
9. CURE Magazine Teams Up With Amgen Oncology and Breakaway from Cancer® to Launch 2011 Extraordinary Healer Award for Oncology Nursing
10. Med Time Technology, Inc. Teams up with Give A Smile, Inc. to Provide Pill Timer™ Kits and Toys to Children and Parents at the Chris Evert Childrens Hospital of Broward General
11. Draeger Teams Up with International Aid to Supply Medical Equipment for Use in Developing Countries
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:12/24/2014)... 2014  Novastem, a leader in regenerative medicine, ... its study for ischemic stroke at Clinica Santa ... strokes account for 87 percent of all stroke ... the study, entitled "Internal Research Protocol in Combination ... Cells and Intrathecal Administration of Neural Stem Cells ...
(Date:12/24/2014)... China, Dec. 24, 2014 /PRNewswire/  -- Tianyin Pharmaceutical ... pharmaceutical company that specializes in the patented biopharmaceutical, ... active pharmaceutical ingredients (API) released unaudited preliminary financial ... 2015. Fiscal Year 2015 Ended September ... $9.7 million compared with $14.7 million in 1Q14 ...
(Date:12/24/2014)... 2014  The International Trade Commission (ITC) issued its final ... Medical. In a notice issued on December 23, the ITC ... on its humidifier was invalid. BMC President, ... are very excited with the ITC,s decision in this case. ... taken since the very beginning on the key patents in ...
Breaking Medicine Technology:Novastem Treats First Patient Using Stemedica's Mesenchymal and Neural Stem Cell Combination Therapy for Ischemic Stroke 2Novastem Treats First Patient Using Stemedica's Mesenchymal and Neural Stem Cell Combination Therapy for Ischemic Stroke 3Novastem Treats First Patient Using Stemedica's Mesenchymal and Neural Stem Cell Combination Therapy for Ischemic Stroke 4TPI Presents Unaudited Preliminary First Quarter Fiscal Year 2015 Financial Results 2TPI Presents Unaudited Preliminary First Quarter Fiscal Year 2015 Financial Results 3TPI Presents Unaudited Preliminary First Quarter Fiscal Year 2015 Financial Results 4TPI Presents Unaudited Preliminary First Quarter Fiscal Year 2015 Financial Results 5TPI Presents Unaudited Preliminary First Quarter Fiscal Year 2015 Financial Results 6TPI Presents Unaudited Preliminary First Quarter Fiscal Year 2015 Financial Results 7TPI Presents Unaudited Preliminary First Quarter Fiscal Year 2015 Financial Results 8TPI Presents Unaudited Preliminary First Quarter Fiscal Year 2015 Financial Results 9TPI Presents Unaudited Preliminary First Quarter Fiscal Year 2015 Financial Results 10TPI Presents Unaudited Preliminary First Quarter Fiscal Year 2015 Financial Results 11TPI Presents Unaudited Preliminary First Quarter Fiscal Year 2015 Financial Results 12ITC Final Decision Goes Against ResMed (RMD) Monumental Win for 3B/BMC 2
(Date:12/26/2014)... 2014 Parker & Sons, Inc. ... in heating, cooling and plumbing contractor services throughout ... services in 2014 with regard to air-conditioning systems. ... is known for its incredibly hot summers. Working ... intricacies and details of a wide variety of ...
(Date:12/25/2014)... TX (PRWEB) December 26, 2014 This ... state of the global Sterilizers industry with a focus ... on the market status of the Sterilizers manufacturers and ... companies and individuals interested in the industry. This report ... definition, applications and manufacturing technology. In this part, the ...
(Date:12/25/2014)... The report “Nintedanib (Colorectal Cancer) ... on the current treatment landscape, unmet needs, current ... market. Stivarga is a drug which is used ... Boehringer Ingelheim is developing nintedanib (BIBF-1120), an orally ... CRC in the US, Europe, and Japan. The ...
(Date:12/25/2014)... (PRWEB) December 25, 2014 Product liability ... ASR hip recall ( http://www.consumerinjurylawyers.com/DePuy/ ) continue to move ... to an Order issued in the U.S. District Court, ... will convene an open conference on January 7, 2015, ... States Courthouse in West Palm Beach, Florida. The Conference ...
(Date:12/25/2014)... 26, 2014 Recently, iFitDress.com, the popular online ... has announced its new selection of black one-shoulder cocktail ... sale now; they are available at discounted prices, up to ... promotion will last for three weeks only. You know, we ... who are interested in our new items can visit our ...
Breaking Medicine News(10 mins):Health News:Parker & Sons Announces Record Demand For 24 Hour Emergency Services In 2014 With Regard To Air-Conditioning Systems 2Health News:Parker & Sons Announces Record Demand For 24 Hour Emergency Services In 2014 With Regard To Air-Conditioning Systems 3Health News:Sterilizers Industry Global and Chinese Analysis for 2009-2019 Now Available at ReportsnReports.com 2Health News:Sterilizers Industry Global and Chinese Analysis for 2009-2019 Now Available at ReportsnReports.com 3Health News:Nintedanib Colorectal Cancer Market Analysis and Forecast to 2023 Report at RnRMarketReserach.com 2Health News:Nintedanib Colorectal Cancer Market Analysis and Forecast to 2023 Report at RnRMarketReserach.com 3Health News:Nintedanib Colorectal Cancer Market Analysis and Forecast to 2023 Report at RnRMarketReserach.com 4Health News:Federal Court Overseeing DePuy ASR Hip Lawsuit Set to Convene Conference in January, Bernstein Liebhard LLP Reports 2Health News:Federal Court Overseeing DePuy ASR Hip Lawsuit Set to Convene Conference in January, Bernstein Liebhard LLP Reports 3Health News:iFitDress.com: Black One-Shoulder Cocktail Dresses for 2015 2
... Minister Tony Blair in the next fortnight to discuss ... to work with the Prime Minister on a new ... Blair. ,Schwarzenegger would discuss a programme of ... on June 27, adds the source. ,The ...
... at Chicago and Cornell University are developing a new ... from Neurodegenerative diseases or stroke . ,During ... that lead to the death of brain cells. Compounds ... can modulate gene expression, and in some cases produce ...
... so far been restricted only to difficulty in walking on ... has revealed that high heels are also making driving dangerous ... stilettos an inappropriate footwear for driving and said that women ... ,The survey conducted by women's car insurance concern Sheilas ...
... between the National Institute of Health & Family Welfare ... of technology developed by the NIHFW in the ... for Testing Sperm Functions. The up scaling of technologies ... NRDC for commercialization. Prof. Deoki Nandan, Director, NIHFW and ...
... working with vaccine manufacturers to move ahead on plans to ... avian influenza virus. ,The announcement follows a request ... establish an international stockpile of H5N1 vaccine. ,WHO ... contribute to the H5N1 global vaccine stockpile. Omninvest of Hungary, ...
... quack here has confessed to aborting over 250 female fetuses, adding ... carried out at his nursing home over the last decade. ... Buala Nursing Home in Pataudi town near here and discovered the ... ,"The accused has confessed that he has aborted more than ...
Cached Medicine News:Health News:Researchers Developing New Therapy to Re-activate Silenced Genes 2Health News:National Institute Of Health & Family Welfare To Commercialize Its Products 2Health News:Quack of Gurgaon Confesses of Aborting 250 Female Fetuses 2
... Lyphochek Immunoassay Plus Control provides the ... control in the world for monitoring ... eliminating the need for separate controls. ... added preservatives, it is suitable for ...
Lyphochek Immunology Plus Control is an assayed control for monitoring chemistry procedures that test for autoimmune, anemic, malignant, hepatic and nephrotic-disease states. Available in two levels....
... The Vidiera NsD Nucleic Sample Detection Platform ... post amplification. The new platform for ... capillary electrophoresis (CE), with software features that ... flexibility. Vidiera NsD has the capacity ...
... Sample Preparation Platform provides flexible, automated extraction ... can prepare up to 96 patient samples ... one half-hours, and performs onboard quantitation and ... minutes each. Based on Beckman Coulters ...
Medicine Products: