Navigation Links
StrikeForce Teams Up With Story Worldwide
Date:7/12/2011

NEW YORK, July 12, 2011 /PRNewswire/ -- Snatching another page from the primer of consumer advertising, StrikeForce Communications has signed an agreement with Story Worldwide, a global content publisher, to produce highly informative and entertaining campaigns—specifically designed to generate talk value—for the healthcare market.

The two firms today embarked on their first project, a multi-million dollar DTC women's health campaign for one of the world's leading pharmaceutical companies.  Other collaborations are in the works.

"We chose Story because of the company's track record in producing compelling narratives about specific brands, using content that reflects the user's concerns," said Mike Rutstein, founder and president of StrikeForce, who pointed out that the storytelling approach is particularly effective for brands where a lot of decision-making is involved.  

According to Rutstein, healthcare—like luxury cars and vacations—is a considered purchase, meaning that the consumer will think hard and weigh the pros and cons before committing. "Filling a prescription is not an impulse purchase," he explained. "Most consumers want to know the benefits and risks before they make a medical decision.  Storytelling—in which brand experiences are described from the user's point of view—can be especially helpful when a brand must overcome a stigma that might be associated with a specific condition or therapy."

Adopting a narrative approach is a powerful tool, one that Story Worldwide has successfully employed with products ranging from Lexus cars to De Beers diamonds. "We are living in a post-advertising age," said Keith Blanchard, Executive Creative Director of the digital marketing agency, which often uses animation to tell entertaining and informative brand stories. "It's a crowded media landscape out there," he added. "Without content, brands find it hard to be noticed."

The Story alliance is the latest undertaken by StrikeForce as part of its "precision pairing" approach.  "We tailor the talent—be it individuals or agencies—to the specific needs of the client," said Rutstein, who pointed out that companies are increasingly on the lookout for ideas that will separate their products from those of the competition.

The highly entrepreneurial agency, known for its unorthodox business model, was recently nominated for a major industry award honoring its visionary approach.

Launched in the fall of 2009, StrikeForce has six agency of record accounts, three of them for global brands.  Other accounts include professional and consumer healthcare assignments for Teva, Alcon, KCI, Abbott, Pozen and Pfizer. The agency specializes in advertising for prescription drugs, OTC products and medical devices. StrikeForce Communications is at 366 West 11th St, Suite 4F, New York, NY 10014. Tel: 917-475-1876.  E-mail:  mrutstein@strikeforcenyc.com. Website: www.strikeforcenyc.com.

Story Worldwide, launched in 2007, is a marketing agency committed to the idea that behind every brand there's a story, and that those who tell it best win. Working in all media channels around the world, Story relies on a narrative-based approach that has produced strong business results for luxury brands such as Lexus, De Beers, Faberge and Holland America Line as well as mass market products like Popsicle, Green Giant and Clinique Cosmetics. The company has offices in New York, London, Seattle and South Norwalk, Connecticut. For more information about Story Worldwide, please contact Chris Parker at 203.258.1588, or email: chris.parker@storyworldwide.com.CONTACT:Julie Laitin 212-572-9615 Email: jlaitin@julielaitin.com
'/>"/>

SOURCE StrikeForce Communications
Copyright©2010 PR Newswire.
All rights reserved

Related medicine technology :

1. NCIIA Funds University Biomedical Engineering Teams at BMEidea Awards
2. Pharmacy Technicians Assist Pharmacy Teams in Development of Drug Shortage Protocols
3. TV Personality Vanessa Minnillo Teams Up With Bayer and March of Dimes to Launch National Folate Awareness Campaign
4. Orange County-Based Charity Teams Up With SunPower Corp. to Distribute Wheelchairs in the Philippines
5. GNC Teams With Sakar International for Branded Health and Wellness Product Line
6. Carmen Marc Valvo, Designer and Cancer Survivor, Teams Up With Dulcolax® and the Colon Cancer Alliance to Make it Fashionable for Americans to Get Screened
7. Roche Teams with Womack Army Medical Center to Become First IVD Manufacturer approved for Remote Network Connectivity with DOD
8. LifeWatch Teams With UnitedHealthcare, The Largest Healthcare Insurer In The United States, As A Preferred National Provider Of Cardiac Monitoring Services To Reduce Patient Costs
9. CURE Magazine Teams Up With Amgen Oncology and Breakaway from Cancer® to Launch 2011 Extraordinary Healer Award for Oncology Nursing
10. Med Time Technology, Inc. Teams up with Give A Smile, Inc. to Provide Pill Timer™ Kits and Toys to Children and Parents at the Chris Evert Childrens Hospital of Broward General
11. Draeger Teams Up with International Aid to Supply Medical Equipment for Use in Developing Countries
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/25/2016)... GERMANTOWN, Maryland , May 25, ... Therawis bedient dringenden Bedarf ... QIAGEN N.V. (NASDAQ: QGEN ; ... Lizenz- und Entwicklungsvereinbarung mit Therawis Diagnostics GmbH zur ... eingegangen zu sein. Ein erstes Projekt wird die ...
(Date:5/25/2016)... Florida , May 25, 2016 ... Conference & Expo earlier this month, the numbers and ... revenues continue to climb into the billions, more research ... newly released 4th Edition State of Legal Marijuana Markets ... a cannabis-focused data-analysis firm, much of the increase in ...
(Date:5/25/2016)... 2016 ReportsnReports.com adds "Chronic ... that provides an overview on therapeutic pipeline of ... stages, therapeutics assessment by drug target, mechanism of ... type, along with latest updates, and featured news ... involved in the therapeutic development for Chronic Cough ...
Breaking Medicine Technology:
(Date:5/26/2016)... ... ... Connor Sports, through its Connor Cares initiative, will continue to expand ... Tour that will commemorate the Indiana Fever legend’s hall-of-fame career and final WNBA ... levels of the game, Connor Sports has committed to a significantly increased focus on ...
(Date:5/26/2016)... ... May 26, 2016 , ... Cardiac arrhythmia is ... impact on long-term patient survival, reports a team of UPMC researchers in the ... in the Journal of Thoracic and Cardiovascular Surgery, provide critical information that will ...
(Date:5/26/2016)... ... May 26, 2016 , ... Catalent ... for drugs, biologics, consumer health and global clinical supply services, today announced two ... support the company’s continued investment and strategic growth plans in the Asia Pacific ...
(Date:5/26/2016)... ... ... to provide hair restoration information to the widest possible audience, Dr. Parsa Mohebi is making ... app. Dr. Mohebi, the founder of Parsa Mohebi Hair Restoration, is making all of his ... says, “The positive response to the Snapchat videos we started last month has been overwhelming. ...
(Date:5/26/2016)... ... May 26, 2016 , ... Eating Recovery Center, Washington ... opening a brand new child and adolescent residential treatment center on June 1. ... even more specialized eating disorder treatment and access to life-saving care. , To ...
Breaking Medicine News(10 mins):