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State Launches 'Immunize for Good' Marketing Campaign to Remind Parents Immunizations are Safe and the Best Way to Prevent Childhood Illness
Date:1/6/2011

212;immunizations." The video can be viewed on the campaign website or on YouTube at http://www.youtube.com/watch?v=Hk6HpjiMEDI.

Lastly, the campaign includes billboards and radio announcements that reinforce the "Immunize for Good" campaign messages (Respect the facts, protect your child and immunize for good). The announcements feature children saying, "I'm good," to emphasize they are good to go out and explore the world because they're immunized.

Lydia McCoy, executive director of the Colorado Children's Immunization Coalition, a partner in the creation of the campaign, said, "The coalition is proud to have helped shape and deliver this campaign. Colorado is fortunate to have such an accessible and content-rich online resource to help parents make their vaccination decisions."

A 2010 national survey shows that while 88 percent of parents follow the CDC-recommended vaccine schedule, over half, 54 percent, are concerned about vaccines. In Colorado, parents overwhelmingly choose to vaccinate their children. In 2009, 79 percent of Colorado children were fully vaccinated by age 2.

"We applaud all parents for everything they do day in and day out to protect their children," Reynolds said. "Vaccines are the best protection from many childhood diseases."


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SOURCE Colorado Department of Public Health and Environment
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