Navigation Links
State Launches 'Immunize for Good' Marketing Campaign to Remind Parents Immunizations are Safe and the Best Way to Prevent Childhood Illness
Date:1/6/2011

DENVER, Jan. 6, 2011 /PRNewswire/ -- State health immunization experts have launched a statewide immunization campaign entitled, "Immunize for Good." The campaign's goal is to communicate to parents who are vaccinating their children that they are making the right decision since vaccinations are safe and effective in preventing serious childhood illness.

Initiated by the Vaccine Advisory Committee of Colorado and funded by the Colorado Department of Public Health and Environment's Immunization Program, campaign messages also encourage parents who have questions or concerns about vaccines to educate themselves as they make their decision about immunizations.

Campaign Components

A campaign website, www.immunizeforgood.com, allows parents to add their own video and written testimonials about why they choose to vaccinate. For parents who haven't yet made a decision to vaccinate their children, the site features an animated video using simple, easy-to-understand language to explain how vaccines work.  The site provides a description of the ingredients in vaccines and CDC's vaccine schedule.

"Given the controversial nature of much of the immunization information available on the Internet, Coloradans might be surprised to learn most parents in the state do choose to immunize their children," said Joni Reynolds, director of the Colorado Immunization Program at the Department of Public Health and Environment. "It's our hope this campaign helps parents – and parents-to-be – to learn the facts and feel confident about their decision to vaccinate their children."

The campaign includes a video called "The Bathroom Tango," that takes a humorous look at a mom trying to protect her infant daughter from germs in a public rest room. The video's takeaway message is, "With all we do to protect our children, we shouldn't forget one of the most important and basic protections—immunizations." The video can be viewed on the campaign website or on YouTube at http://www.youtube.com/watch?v=Hk6HpjiMEDI.

Lastly, the campaign includes billboards and radio announcements that reinforce the "Immunize for Good" campaign messages (Respect the facts, protect your child and immunize for good). The announcements feature children saying, "I'm good," to emphasize they are good to go out and explore the world because they're immunized.

Lydia McCoy, executive director of the Colorado Children's Immunization Coalition, a partner in the creation of the campaign, said, "The coalition is proud to have helped shape and deliver this campaign. Colorado is fortunate to have such an accessible and content-rich online resource to help parents make their vaccination decisions."

A 2010 national survey shows that while 88 percent of parents follow the CDC-recommended vaccine schedule, over half, 54 percent, are concerned about vaccines. In Colorado, parents overwhelmingly choose to vaccinate their children. In 2009, 79 percent of Colorado children were fully vaccinated by age 2.

"We applaud all parents for everything they do day in and day out to protect their children," Reynolds said. "Vaccines are the best protection from many childhood diseases."


'/>"/>
SOURCE Colorado Department of Public Health and Environment
Copyright©2010 PR Newswire.
All rights reserved

Related medicine technology :

1. EDAP Announces Launch of Clinical Study Combining HIFU and Chemotherapy for Localized Aggressive High Risk Prostate Cancer
2. Romark Initiates Clinical Trial of Alinia(R) for Chronic Hepatitis C in the United States
3. Use it or Lose it: A New Theory About Preserving Erectile Function After Prostate Surgery
4. Gene Fusion Subtypes in Prostate Carcinoma Have Clinical Implications
5. EDAP Announces Launch of Clinical Study Combining HIFU and Chemotherapy for Localized Aggressive High Risk Prostate Cancer
6. Quark Pharmaceuticals Extends Research Agreement with State University of New York for Proprietary siRNA Compounds for Acute Hearing Loss
7. Peregrine Reports Data Showing Bavituximabs Potential to Shrink Prostate Tumors
8. Peregrine Researchers Report Data Showing Bavituximabs Potential to Shrink Human Prostate Tumors in Model of Relapsed Disease
9. Statement by KCP Chairman Dr. Edward Jones in Response to FDA Advisory Committee on Benefits and Risks of Erythropoietin-Stimulating Agents in Treatment of Kidney Patients
10. K-State Researchers Bringing Expertise to Kansas City Symposium on Disease and National Security
11. Vaccine Study in New England Journal of Medicine Wrong in Concluding Mercury Exposures are Harmless, States SafeMinds
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/24/2016)... June 24, 2016  Collagen Matrix, Inc., ("Collagen ... and manufacturing of collagen and mineral based medical ... that Bill Messer has joined the ... further leverage the growing portfolio of oral surgery, ... Bill joins the Collagen Matrix executive team ...
(Date:6/24/2016)... Research and Markets has ... 2015-2025: Applications, Technologies, Forecasts" report to their ... Electronics, Smart Skin, Structural Health Monitoring, Composite Smart ... electronics involves electronic and/or electrical components and circuits ... structures such as vehicle bodies or conformally placed ...
(Date:6/24/2016)... Research and Markets has announced the addition of the ... to their offering. ... World Market for Companion Diagnostics covers the world market for ... report includes the following: , World IVD ... (N. America, EU, ROW), 2015-2020 , World IVD Companion ...
Breaking Medicine Technology:
(Date:6/27/2016)... ... June 27, 2016 , ... A revolution is underway. ... ambulance transport experience for the millions of people who require these medical transport ... taxi industry through the use of technology. Now, SmartEMS has put forth an ...
(Date:6/26/2016)... ... June 26, 2016 , ... PawPaws brand pet supplements ... that was developed to enhance the health of felines. The formula is all-natural and ... main herbs in the PawPaws Cat Kidney Support Supplement Soft Chews are ...
(Date:6/25/2016)... , ... June 25, 2016 , ... The temporary closing of Bruton Memorial Library on ... Observer , brings up a new, often overlooked aspect of head lice: the parasite’s ability ... fumigation is not a common occurrence, but a necessary one in the event that lice ...
(Date:6/25/2016)... , ... June 25, 2016 , ... On Friday, June ... a Bronze Wellness at Work award to iHire in recognition of their exemplary accomplishments ... of the 7th annual Maryland Workplace Health & Wellness Symposium at the BWI Marriott ...
(Date:6/24/2016)... (PRWEB) , ... June 24, 2016 , ... Marcy was in a crisis. Her son ... lash out at his family verbally and physically. , “When something upset him, he couldn’t ... would use it. He would throw rocks at my other children and say he was ...
Breaking Medicine News(10 mins):