Navigation Links
State Launches 'Immunize for Good' Marketing Campaign to Remind Parents Immunizations are Safe and the Best Way to Prevent Childhood Illness
Date:1/6/2011

DENVER, Jan. 6, 2011 /PRNewswire/ -- State health immunization experts have launched a statewide immunization campaign entitled, "Immunize for Good." The campaign's goal is to communicate to parents who are vaccinating their children that they are making the right decision since vaccinations are safe and effective in preventing serious childhood illness.

Initiated by the Vaccine Advisory Committee of Colorado and funded by the Colorado Department of Public Health and Environment's Immunization Program, campaign messages also encourage parents who have questions or concerns about vaccines to educate themselves as they make their decision about immunizations.

Campaign Components

A campaign website, www.immunizeforgood.com, allows parents to add their own video and written testimonials about why they choose to vaccinate. For parents who haven't yet made a decision to vaccinate their children, the site features an animated video using simple, easy-to-understand language to explain how vaccines work.  The site provides a description of the ingredients in vaccines and CDC's vaccine schedule.

"Given the controversial nature of much of the immunization information available on the Internet, Coloradans might be surprised to learn most parents in the state do choose to immunize their children," said Joni Reynolds, director of the Colorado Immunization Program at the Department of Public Health and Environment. "It's our hope this campaign helps parents – and parents-to-be – to learn the facts and feel confident about their decision to vaccinate their children."

The campaign includes a video called "The Bathroom Tango," that takes a humorous look at a mom trying to protect her infant daughter from germs in a public rest room. The video's takeaway message is, "With all we do to protect our children, we shouldn't forget one of the most important and basic protections—immunizations." The video can be viewed on the campaign website or on YouTube at http://www.youtube.com/watch?v=Hk6HpjiMEDI.

Lastly, the campaign includes billboards and radio announcements that reinforce the "Immunize for Good" campaign messages (Respect the facts, protect your child and immunize for good). The announcements feature children saying, "I'm good," to emphasize they are good to go out and explore the world because they're immunized.

Lydia McCoy, executive director of the Colorado Children's Immunization Coalition, a partner in the creation of the campaign, said, "The coalition is proud to have helped shape and deliver this campaign. Colorado is fortunate to have such an accessible and content-rich online resource to help parents make their vaccination decisions."

A 2010 national survey shows that while 88 percent of parents follow the CDC-recommended vaccine schedule, over half, 54 percent, are concerned about vaccines. In Colorado, parents overwhelmingly choose to vaccinate their children. In 2009, 79 percent of Colorado children were fully vaccinated by age 2.

"We applaud all parents for everything they do day in and day out to protect their children," Reynolds said. "Vaccines are the best protection from many childhood diseases."


'/>"/>
SOURCE Colorado Department of Public Health and Environment
Copyright©2010 PR Newswire.
All rights reserved

Related medicine technology :

1. EDAP Announces Launch of Clinical Study Combining HIFU and Chemotherapy for Localized Aggressive High Risk Prostate Cancer
2. Romark Initiates Clinical Trial of Alinia(R) for Chronic Hepatitis C in the United States
3. Use it or Lose it: A New Theory About Preserving Erectile Function After Prostate Surgery
4. Gene Fusion Subtypes in Prostate Carcinoma Have Clinical Implications
5. EDAP Announces Launch of Clinical Study Combining HIFU and Chemotherapy for Localized Aggressive High Risk Prostate Cancer
6. Quark Pharmaceuticals Extends Research Agreement with State University of New York for Proprietary siRNA Compounds for Acute Hearing Loss
7. Peregrine Reports Data Showing Bavituximabs Potential to Shrink Prostate Tumors
8. Peregrine Researchers Report Data Showing Bavituximabs Potential to Shrink Human Prostate Tumors in Model of Relapsed Disease
9. Statement by KCP Chairman Dr. Edward Jones in Response to FDA Advisory Committee on Benefits and Risks of Erythropoietin-Stimulating Agents in Treatment of Kidney Patients
10. K-State Researchers Bringing Expertise to Kansas City Symposium on Disease and National Security
11. Vaccine Study in New England Journal of Medicine Wrong in Concluding Mercury Exposures are Harmless, States SafeMinds
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/25/2016)... , May 25,2016 FDA ... near-infrared Cellvizio platform for urological and surgical applications ... MKEAY) inventor of Cellvizio®, the multidisciplinary confocal laser ... milestone in the US with the 12 th ... Drug Administration (FDA). This new FDA clearance covers ...
(Date:5/25/2016)... 2016  According to Kalorama Information, the world ... 2015.  Though these are challenging times in the ... success for companies that remain optimistic and seek ... growth prospects medical device companies spend a higher ... (R&D) than do companies in other industries.  Also, ...
(Date:5/25/2016)... 25, 2016 MedDay, a biotechnology company ... an oral presentation entitled "High doses of biotin in progressive ... be given by Professor Ayman Tourbah , Principal Investigator ... the European Academy of Neurology (EAN) in Copenhagen, ... 3" will take place on Sunday, 29 May 2016 from ...
Breaking Medicine Technology:
(Date:5/27/2016)... York, NY (PRWEB) , ... May 27, 2016 ... ... care world, this installment is bolstered by inspiring human interest stories, courtesy of ... the developing trends and tech within the industry, from leading advocates and associations—namely ...
(Date:5/26/2016)... ... May 26, 2016 , ... Despite last week’s media reports hinting ... and company to wait until March 2017 for an interest rate increase, according to ... College of Business. , “The Federal Open Market Committee (FOMC) dot charts are of ...
(Date:5/26/2016)... ... May 26, 2016 , ... Intalere, ... members and suppliers for its inaugural Member Conference at the Paris Hotel in ... elevating the operational health of America’s healthcare providers. , The conference was highlighted ...
(Date:5/26/2016)... Beach, Florida (PRWEB) , ... May 26, 2016 , ... ... Green House® Project offering a new model of care for living and healing, ... three core values: Meaningful Life in a Real Home provided by Empowered Staff. , ...
(Date:5/26/2016)... ... May 26, 2016 , ... Catalent Pharma Solutions, the ... consumer health and global clinical supply services, today announced two key appointments and ... continued investment and strategic growth plans in the Asia Pacific region. , Howard ...
Breaking Medicine News(10 mins):