Navigation Links
Start-Up Helps Pharma Stay on Facebook
Date:8/8/2011

MOUNT ARLINGTON, N.J., Aug. 8, 2011 /PRNewswire-iReach/ -- Semantelli, a New Jersey based start-up, announced today the release of Facebook AETracker-  a unique solution to help pharmaceutical companies maintain Facebook pages after the August 15th  deadline imposed by the social networking giant. In May this year, Facebook announced it will enable public feedback and comments to encourage bidirectional dialogue on pages created by pharmaceutical companies, ending an exclusive privilege it had given pharma since facebook launched its business pages.

Facebook AETracker helps pharma companies track Adverse Drug Reactions and Product Misinformation in user comments on company sponsored Facebook pages in real-time with additional workflow to report them to FDA.

"Our ability to track Adverse Events, Product Misinformation and other potential threats real-time in Facebook, Twitter and other social media channels should make FDA happy. This allows pharma companies stay on Facebook, and at the same time frees them to further explore the power of social media without waiting for guidelines or fearing regulatory impacts.  Social Media is just another channel. We should treat it as such.  It can play a major role in improving health outcome." said Siva Nadarajah CEO of Semantelli.

In addition to identifying Adverse Events and Misinformation, the Semantelli product will also spot possible threats and hacks that may impact the reputation of a company.

In July of this year, pharma giant Pfizer's Facebook page was hacked by a group called Script Kiddies. They posted anti-Pfizer messages and angry language aiming at the company. The UK based group also added unflattering profile images to the page and posted links to news articles critical of the firm. The group also claimed responsbility for the Fox News hack last month.

"This is a natural addition to our enterprise reputation platform. Recent hack on Pfizer's Facebook page is a clear example that tools that can spot threats are necessary to augment human moderation. Our offering is an end-to-end real-time solution that combines technology with traditional moderation"  added Siva Nadarajah.

About Semantelli

Semantelli is the leader in Semantic Web based enterprise listening solutions for the global life sciences industry. Companies use Semantelli's compliance sensitive solutions to monitor social media, web and internal unstructured data sources to find previously unknown early warnings, threats and opportunities.  Semantelli customers have found immediate ROI, ranging from spotting threats, new trends, targeted promotions and engaging doctors who have shown signs of switching to competitor brands. Semantelli is a privately held start-up headquartered in Mount Arlington, NJ. For more information visit http://www.semantelli.com/pharma

Contacts

pr@semantelli.com

1-908-547-0205

Media Contact: Siva Nadarajah Semantelli Corp., 1-908-547-0205, siva.nadarajah@semantelli.com


'/>"/>
SOURCE Semantelli Corp.
Copyright©2010 PR Newswire.
All rights reserved

Related medicine technology :

1. Elekta Announces Clinical Start-Up of New Leksell Gamma Knife(R) Perfexion(TM) at UPMC
2. STD Med Inc. Acquires Facility for Manufacturing and Start-Ups
3. Foundation Venture Capital Group Invests in Start-Up Company Developing Blood Test to Determine Risk and Diagnose Alzheimers Disease
4. Kendle Appoints Martha Feller, PhD, Vice President and Global Head, Study Start-up
5. Progesterone Therapy and Preterm Birth: More Evidence Helps Identify Women Who Can Benefit
6. Siemens Preclinical Imaging System Helps The Methodist Hospital in Houston Further Its Research Mission
7. Tablet PC Technology Helps Doctors and Patients Focus on Chemotherapy Side Effects, According to Thomson Healthcare Study
8. Surgeons Find That Laparoscopic Banding Procedure Helps Overweight Adolescents Lose Weight and Improve Health
9. VIDEO: Femara(R) helps protect against return of breast cancer even when treatment starts several years after completing tamoxifen therapy
10. Data Confirm Avastin(R) Helps Patients With Metastatic Colorectal Cancer Live Even Longer
11. Study Findings Show Infection Control Intervention Helps Keep Kids in School
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/24/2016)... CHAPEL HILL, N.C. , June 24, 2016 ... in healthcare decisions and regulators/payers have placed more ... this new environment, patient support programs in the ... support for patients, medications. Consequently, pharmaceutical companies are ... to ensure they are providing products and services ...
(Date:6/24/2016)... CAMBRIDGE, Mass. , June 24, 2016 /PRNewswire/ ... the Spaulding Rehabilitation Network,s Dean Center for ... of Physical Medicine and Rehabilitation, MIT Hacking Medicine, ... Center for Innovation, today announced the five finalists ... Hackathon for Lyme disease.  More than 100 scientists, ...
(Date:6/24/2016)... 2016 The Academy of Managed Care Pharmacy ... that would allow biopharmaceutical companies to more easily share ... formulary and coverage decisions, a move that addresses the ... The recommendations address restrictions in the sharing ... drug label, a prohibition that hinders decision makers from ...
Breaking Medicine Technology:
(Date:6/26/2016)... ... June 26, 2016 , ... Pixel Film Studios Released ... , "Film editors can give their videos a whole new perspective by using the ... CEO of Pixel Film Studios. , ProSlice Levels contains over 30 Different presets ...
(Date:6/25/2016)... ... ... Austin residents seeking Mohs surgery services, can now turn to Dr. Jessica ... Peckham for medical and surgical dermatology. , Dr. Dorsey brings specialization to include Mohs ... Mohs Micrographic Surgery completed by Dr. Dorsey was under the direction of Glenn Goldstein, ...
(Date:6/25/2016)... ... June 25, 2016 , ... ... recover from injury. Recently, he has implemented orthobiologic procedures as a method for ... is one of the first doctors to perform the treatment. Orthobiologics are substances ...
(Date:6/24/2016)... ... June 24, 2016 , ... June 19, 2016 is World ... with chronic pain and the benefits of holistic treatments, Serenity Recovery Center ... with Sickle Cell Disease. , Sickle Cell Disease (SCD) is a disorder of the ...
(Date:6/24/2016)... Diego, CA (PRWEB) , ... June 24, 2016 , ... ... with the American Cancer Society and the Road To Recovery® program to drive cancer ... to seniors and other adults to ensure the highest quality of life and ongoing ...
Breaking Medicine News(10 mins):