Navigation Links
Start-Up Helps Pharma Stay on Facebook
Date:8/8/2011

MOUNT ARLINGTON, N.J., Aug. 8, 2011 /PRNewswire-iReach/ -- Semantelli, a New Jersey based start-up, announced today the release of Facebook AETracker-  a unique solution to help pharmaceutical companies maintain Facebook pages after the August 15th  deadline imposed by the social networking giant. In May this year, Facebook announced it will enable public feedback and comments to encourage bidirectional dialogue on pages created by pharmaceutical companies, ending an exclusive privilege it had given pharma since facebook launched its business pages.

Facebook AETracker helps pharma companies track Adverse Drug Reactions and Product Misinformation in user comments on company sponsored Facebook pages in real-time with additional workflow to report them to FDA.

"Our ability to track Adverse Events, Product Misinformation and other potential threats real-time in Facebook, Twitter and other social media channels should make FDA happy. This allows pharma companies stay on Facebook, and at the same time frees them to further explore the power of social media without waiting for guidelines or fearing regulatory impacts.  Social Media is just another channel. We should treat it as such.  It can play a major role in improving health outcome." said Siva Nadarajah CEO of Semantelli.

In addition to identifying Adverse Events and Misinformation, the Semantelli product will also spot possible threats and hacks that may impact the reputation of a company.

In July of this year, pharma giant Pfizer's Facebook page was hacked by a group called Script Kiddies. They posted anti-Pfizer messages and angry language aiming at the company. The UK based group also added unflattering profile images to the page and posted links to news articles critical of the firm. The group also claimed responsbility for the Fox News hack last month.

"This is a natural addition to our enterprise reputation platform. Recent hack on Pfizer's Facebook page is a clear example that tools that can spot threats are necessary to augment human moderation. Our offering is an end-to-end real-time solution that combines technology with traditional moderation"  added Siva Nadarajah.

About Semantelli

Semantelli is the leader in Semantic Web based enterprise listening solutions for the global life sciences industry. Companies use Semantelli's compliance sensitive solutions to monitor social media, web and internal unstructured data sources to find previously unknown early warnings, threats and opportunities.  Semantelli customers have found immediate ROI, ranging from spotting threats, new trends, targeted promotions and engaging doctors who have shown signs of switching to competitor brands. Semantelli is a privately held start-up headquartered in Mount Arlington, NJ. For more information visit http://www.semantelli.com/pharma

Contacts

pr@semantelli.com

1-908-547-0205

Media Contact: Siva Nadarajah Semantelli Corp., 1-908-547-0205, siva.nadarajah@semantelli.com


'/>"/>
SOURCE Semantelli Corp.
Copyright©2010 PR Newswire.
All rights reserved

Related medicine technology :

1. Elekta Announces Clinical Start-Up of New Leksell Gamma Knife(R) Perfexion(TM) at UPMC
2. STD Med Inc. Acquires Facility for Manufacturing and Start-Ups
3. Foundation Venture Capital Group Invests in Start-Up Company Developing Blood Test to Determine Risk and Diagnose Alzheimers Disease
4. Kendle Appoints Martha Feller, PhD, Vice President and Global Head, Study Start-up
5. Progesterone Therapy and Preterm Birth: More Evidence Helps Identify Women Who Can Benefit
6. Siemens Preclinical Imaging System Helps The Methodist Hospital in Houston Further Its Research Mission
7. Tablet PC Technology Helps Doctors and Patients Focus on Chemotherapy Side Effects, According to Thomson Healthcare Study
8. Surgeons Find That Laparoscopic Banding Procedure Helps Overweight Adolescents Lose Weight and Improve Health
9. VIDEO: Femara(R) helps protect against return of breast cancer even when treatment starts several years after completing tamoxifen therapy
10. Data Confirm Avastin(R) Helps Patients With Metastatic Colorectal Cancer Live Even Longer
11. Study Findings Show Infection Control Intervention Helps Keep Kids in School
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/24/2017)... NEW YORK , February 24, 2017 Following ... Israel , s ... $ 250 M w ound care ... file s BST for inclusion in ... national healthcare reimbursement system   E-QURE Corp. ...
(Date:2/24/2017)... and Markets has announced the addition of the "Hemophilia Drugs Price ... ... Analysis and Strategies - 2016, provides drug pricing data and benchmarks in ... What are the key drugs marketed for Hemophilia ... market? What are the unit prices and annual treatment ...
(Date:2/24/2017)... HILL, N.C. , Feb. 24, 2017 /PRNewswire/ ... are exploring ways to increase their self-service capabilities ... Health Care Providers (HCPs). New research ... many pharma organizations have developed self-service website portals ... electronically.  This is just one of many findings ...
Breaking Medicine Technology:
(Date:2/27/2017)... , ... February 27, 2017 , ... ... an overview on laser diffraction analysis as a tool to characterize particle size ... and potential to obtain improved results and novel scientific findings. It describes methods ...
(Date:2/27/2017)... ... February 27, 2017 , ... ... mark last week. In addition, Discount Power's RCE (Residential Customer Equivalent) count exceeds ... March 2014. The company had 800 customers and 2,250 RCEs at the time ...
(Date:2/27/2017)... ... February 27, 2017 , ... Silicon Valley Hair Institute, ... announce an upgrade to the company's Yelp listing. Bay Area residents struggling from ... diverse as Platelet Rich Plasma (PRP) therapy, hair transplantation techniques such as Follicular ...
(Date:2/26/2017)... (PRWEB) , ... February 26, 2017 , ... ... call for entries to the 7th Edition of International Social Design Awards. ... Design Professionals, Product Designers, System Designers, Governments and Institutions worldwide with realized projects ...
(Date:2/26/2017)... York, New York (PRWEB) , ... February 26, ... ... luxury baby products for wholesale distribution in North America, today announced it would ... online sites. The company, which prides itself on crafting quality and unique baby ...
Breaking Medicine News(10 mins):