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Star Scientific Files Second-Quarter Financial Report, Updates Progress on Anatabloc™ Product Launch
Date:8/9/2011

ttp://www.amazon.com/">Amazon.com as a purchase portal, all of which rolled out through the second quarter 2011. The company also grew product awareness significantly through the use of social media: the CigRx® Facebook page recorded 32,800 "likes" by individual visitors during the second quarter alone. As of this date the total number of visitors who have "liked" the CigRx® Facebook page has increased to roughly 57,000.  The marketing initiatives undertaken by InVentiv representatives have been focused on introducing health care professionals in the Richmond, Virginia area to CigRx®, and increasingly on a variety of wellness-focused events in that region.  More recently, the CigRx® distribution channel has been broadened into the New England states through partnership with Pine State Trading Company.  CigRx® is now available in roughly 300 stores across Connecticut, New Hampshire, Maine, Massachusetts, Rhode Island, Vermont and New York State in chains that include Big Apple, Champlain Farms and Gibbs Oil.  

The company's Rock Creek Pharmaceuticals subsidiary has developed a second dietary supplement, brand-named Anatabloc™, which is intended to provide nutritional anti-inflammatory support. Star anticipates this product will be launched before the end of the third quarter.  Anatabloc™ contains anatabine citrate in a form that is similar to the RCP-006 research compound, together with other dietary ingredients. It will be introduced to the market via a dedicated website where online purchases can be made, and a toll-free number also will be available for telephone orders. InVentiv representatives also will undertake a program to introduce Anatabloc™ to health care providers in the Richmond, Virginia region.

In addition to its product development activities, Rock Creek is overseeing research on the RCP-006 compound that it developed.  A multi-site clinical trial (Flint study)
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SOURCE Star Scientific, Inc
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