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Stand Up To Cancer Awards $73.6 Million for Novel, Groundbreaking Cancer Research
Date:5/26/2009

star in honor of a loved one to web team challenges that encourage collaborative fundraising efforts by groups of various sizes all over the country. A novel Facebook application enables users to share their personal connections to cancer. The online community provides ample opportunity to share SU2C's efforts via a variety of social media outlets, including Twitter, Facebook, AOL, MySpace, YouTube, flickr and several other sites that are accessible through the SU2C website. SU2C is implementing ongoing grassroots and community efforts, and is participating in national and regional events to raise awareness and funds.

About the Stand Up To Cancer Initiative

The Stand Up To Cancer (SU2C) movement raises funds to hasten the pace of groundbreaking translational research that can get new therapies to patients quickly and save lives. In the Fall of 2007, a group of women whose lives have all been affected by cancer in profound ways began working together to marshal the resources of the media and entertainment industries in the fight against the disease. The SU2C Executive Leadership Council (ELC) includes Laura Ziskin, executive producer of the September 5th broadcast, who is a cancer survivor; Sherry Lansing, who is the Chairperson of the Entertainment Industry Foundation's Board of Directors and founder of the Sherry Lansing Foundation; EIF President and CEO Lisa Paulsen; Katie Couric; Noreen Fraser, founder of the Noreen Fraser Foundation (NFF) and a cancer survivor; EIF Vice President Kathleen Lobb; Rusty Robertson and Sue Schwartz of the Robertson Schwartz Agency; and nonprofit executive Ellen Ziffren. Representatives of 24 patient advocacy groups are members of SU2C's Advocate Advisory Council. SU2C was formally launched on May 27, 2008.

For additional information on Stand Up To Cancer, visit www.su2c.org

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SOURCE Stand Up To Cancer
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