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Stallergenes Moves to the Cloud With Veeva CRM
Date:10/11/2011

leverage the many strengths of the iPad and added closed loop marketing functionality to allow seamless alignment of sales and marketing strategies and execution.

"We are very excited about how iRep will revolutionise our customer interactions by bringing us closer to our customers and being able to respond to their specific needs," added Cyril Tavier.  "The integrated CRM and CLM functionality in iRep will allow our teams to tailor marketing and medical messages to micro-segments of the market.  And, we'll have a constant feedback loop between the field force and head office." 

Over the past four years, Veeva Systems has quickly become a leading provider of CRM solutions to the global pharmaceutical industry. Because of its cloud-based platform, Veeva CRM requires no hardware or software to purchase, scale, or maintain. In addition, all Veeva customers benefit from free, automatic upgrades so users are always on the most current version of the software and benefit from the very latest compliance changes and system enhancements.

"Veeva CRM will play a pivotal role in the speed at which we develop our international operations and deliver on our new sales force effectiveness programme," said Cyril Tavier.

"Forward-thinking pharma companies throughout Europe, like Stallergenes, are realising the value in replacing limited, on-premise applications with Veeva's flexible cloud-based enterprise solution," concluded Dan Goldsmith, general manager of Veeva Europe. "We look forward to working closely with the Stallergenes team as their commercial enterprise grows."


About Stallergenes

Stallergenes is a European biopharmaceutical company dedicated to the treatment of allergy-related respiratory diseases, such as severe rhinoconjunctivitis and rhinitis, as well as allergic asthma, using allergen immunotherapy. The leader in sublingual immunotherapy treatment, Stallergenes devotes almost 20% of its gross turnov
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SOURCE Veeva Systems
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