LAKE MARY, Fla., July 3, 2012 /PRNewswire/ -- The International Design Excellence Awards (IDEA®) have named the Spot vision screener the recipient of the Bronze IDEA in the category of Medical and Scientific Products, PediaVision announced today. IDEA is the premier international competition honoring design excellence in products, ecodesign, interaction design, packaging, strategy, research and concepts.
"This is a tremendous honor to receive the Bronze Award for the design of Spot," said David Melnik, president and chief executive officer, who spearheaded the design of Spot in collaboration with the Bresslergroup. "In the design of this technology, we addressed all of the challenges facing vision screeners trying to attain quick, easy and accurate results of as many children as possible. By compacting this technology into a lightweight, portable, wireless, handheld device, we can achieve maximum results, offering vision screening that is both easy and objective."
Everyday 25 percent of all school-age children across America suffer from a vision problem, totaling more than 12 million children who are unable to see the blackboard or read their textbooks. The U.S. Centers for Disease Control and Prevention (CDC) state that vision disability is the single most prevalent disabling condition among children. Approximately 80 percent of what children learn in their early school years is visual. Alarmingly, fewer than 15 percent of all preschool children receive an eye exam and fewer than 22 percent receive any type of vision screening.
"When PediaVision engaged our firm to collaborate on the design of Spot and shared with us the challenges in the market, our team knew instantly that we would be part of a significant industry change," said Andrew Weiman, managing partner of Bresslergroup. "Coupling the unique design with what Spot can do was sure to capture the attention of design organ
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